MUMBAI: Using exclusive content to drive interest, engagement and conversations amongst the digitally active, premium young audiences on mobile, India’s largest digital content platform, hotstar, has now added an exclusive video with Indian cricket superstar Virat Kohli and cricket lovers.
The video is now live and available exclusively to the users of hotstar, which has raced to over 25 million downloads within just over 7 months of its launch.
Cheekily entitled What’s Wrogn With Virat?, the video offers several never-seen-before, humorous and heartwarming takes on India’s batting sensation and heartthrob of the nation, Virat Kohli. It begins with young cricket fans sharing their opinions on a variety of topics like what they feel is wrong with Virat, their take on his aggressive play on the field, Virat as a captain, who between Dhoni and Virat is the better captain, the position Virat should bat on, the strategy the Indian team should adopt, and more. Even as the youngsters freely speak their minds, they are blissfully unaware that Virat himself is watching them from the adjacent room, and reacting to each comment as only he can. Emotions hit the roof when, to the surprise and shock of the young cricket fans, Virat suddenly appears in front of them while they are in mid-sentence!
The youngsters’ candid opinions and Virat’s reactions to them, and then the speakers’ own reactions when Virat walks on to the set, are what the video builds up to. The best part, of course, is the answer to the question in everyone’s mind: How will Virat react to their feedback, and how he will interact with them.
To know, watch What’s Wrogn With Virat, live now, exclusively on hotstar, the fastest grown digital content platform with a truly rich and compelling content library of over 50,000 hours from sports, TV shows, movies, events and more in seven languages
hotstar is the destination of choice for marketers and brand custodians seeking to reach its large and premium, digitally enabled and active young audiences across India. Film producers are increasingly looking at hotstar as a preferred choice for digital-first promotional content premieres for the young, upwardly mobile and discerning audiences of hotstar.
