iWorld

Vuclip hires Vishal Maheshwari as country manager - India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/27/vuclip.jpg?itok=dMhJrA2j

MUMBAI: As it gears up to launch its Over-The-Top (OTT) video streaming service in the country, Vuclip has roped in former Yahoo! India director Vishal Maheshwari as country manager in India.

Maheshwari’s core responsibilities will include driving consumer adoption, engagement and monetisation for the video on demand (VOD) service in India through strategic partnerships, service innovation and consumer insights. 



The appointment also reflects the company's strategic intent to expand market share in a hyper competitive VOD market like India post the entry of international players like Netflix and HOOQ.

What's more, Vuclip is also looking at transitioning from a B2B to a consumer facing company.



Maheshwari joins Vuclip with over 15 years of experience in the telecom and mobile internet space with organisations such as Yahoo! India and BPL Mobile, and 10 years of product and brand management experience at Parle, Warner Lambert and SBI Cards.

Vuclip COO Arun Prakash said, “We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India. With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”

“The ever evolving video space in India offers the thrill of a challenge. It is my endeavor to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen,” added Maheshwari.

Vuclip has a free user base of 20 million and a paying subscriber base in excess of five million people in India. The company's OTT service in India will see tough competition from existing players like Netflix, Hotstar, HOOQ, Sony Liv, Ditto TV and ErosNow amongst others.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Shaktikanta-Das-800x800.jpg?itok=dYLLWu-u
You Broadband-Vodafone proposal accepted, Atria & Netmagic FDI cleared

NEW DELHI: The government has accepted a proposal by Vodafone India Ltd for acquisition of 100% shares of M/s You Broadband India Limited by way of transfer from resident shareholders and non-resident shareholder. A 100% foreign owned company, Vodafone, will invest Rs 550.9 million as direct...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Zelda%20Fitzgerald.jpg?itok=U3BDFJKH
Amazon Prime debuts its US original 'Z: The Beginning of Everything'

MUMBAI: No couple epitomised the rebellion and the glamour of the Jazz Age like F. Scott Fitzgerald and Zelda Fitzgerald, and now their tumultuous romance and life will be brought alive in a bio-series titled Z: The Beginning of Everything on Amazon Prime Video. Z: The Beginning of Everything, is a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/gopal-vithal.jpg?itok=yFDWskKF
Airtel acquires Tikona's 4G biz , adds 2300 MHz spectrum in five circles

MUMBAI: Bharti Airtel Limited, India's largest telecommunications services provider, today announced that it has entered into a definitive agreement with Tikona Digital Networks to acquire Tikona's 4G Business including the Broadband Wireless Access spectrum and 350 sites, in five telecom circles....

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/tivo%20%281%29.jpg?itok=TWUFHhBq
Sky picks TiVo to search entertainment across linear TV & VoD using voice

TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to deliver voice search for Sky’s next-generation box, Sky Q. TiVo is providing Sky Q with a natural language, voice-based...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Raghu_Rai_1.jpg?itok=HRNB7-KI
Photographs with social media become powerful tools for Information: Naidu

Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=qIpeeieV
Jio says Ookla has admitted to flaws in speed measurement system

This is one ad war that refuses to die. Even after Jio on the one hand and Airtel and Ookla on the other have had their say, the argument goes on.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=bsw-K6AM
Airtel hits back at Reliance Jio, Ookla stands by its findings

Bharti Airtel today accused Reliance Jio of making a deliberate attempt to “malign the brand” and “misguide customers.”

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories