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Viu forays into micro originals with 'Viru Ke Funde'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/23/Vishal%20Maheshwari.jpg?itok=uz_w5HRS

MUMBAI: Vuclip, a PCCW Media Company and the leading premium video on demand (VOD) service for emerging markets, has today announced the launch of ‘Viru ke Funde’, a fifteen episode web series that will be streamed on Vuclip’s OTT Video on Demand Service – Viu.

Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law’s taunts among others.

The show was conceptualized based on Vuclip’s research insight that 60% of India’s digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag’s raw, earthy and ‘in your face’ humor which has made him a Twitter sensation with over 7.5 million followers.

The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next ten days until 2 December 2016.

With a run time of about two minutes per episode, the show marks the advent of ‘Micro Originals’ – short form snackable video content aimed at entertaining the mobile audience ‘on the go.’ This effort also underscores Viu’s differentiated short form content strategy.

Vuclip India country head Vishal Maheshwari said, “Viu is a celebration of fandom and a video destination that knows its viewers’ entertainment quotient. Much like our first original show ‘What the Duck,’ this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. ‘Viru Ke Funde’ is an exciting addition to our catalog of originals for our viewers.”

Sehwag said, “Life is all about keeping things simple. See the Ball, Hit the Ball! Viru ke Funde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more ‘FUN.’ I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did.”

Links to the first five episodes of ‘Viru Ke Funde’

Promo - https://www.viu.com/en/media/1139615025?containerId=playlist-24122189

Funda #1: How to Win an Argument with your Wife

https://www.viu.com/en/media/1139341106?containerId=playlist-24122189

Funda #2: How to behave in a 5 Star Hotel

https://www.viu.com/en/media/1139341134?containerId=playlist-24122189

Funda #3: How To Increase Facebook Likes 

https://www.viu.com/en/media/1139341139?containerId=playlist-24122189

Funda #4: How To Manage Stress

https://www.viu.com/en/media/1139341149?containerId=playlist-24122189

Funda #5: How To Lose Weight

https://www.viu.com/en/media/1139341137?containerId=playlist-24122189

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