iWorld

Viu forays into micro originals with 'Viru Ke Funde'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/23/Vishal%20Maheshwari.jpg?itok=LM-4tYwC

MUMBAI: Vuclip, a PCCW Media Company and the leading premium video on demand (VOD) service for emerging markets, has today announced the launch of ‘Viru ke Funde’, a fifteen episode web series that will be streamed on Vuclip’s OTT Video on Demand Service – Viu.

Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law’s taunts among others.

The show was conceptualized based on Vuclip’s research insight that 60% of India’s digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag’s raw, earthy and ‘in your face’ humor which has made him a Twitter sensation with over 7.5 million followers.

The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next ten days until 2 December 2016.

With a run time of about two minutes per episode, the show marks the advent of ‘Micro Originals’ – short form snackable video content aimed at entertaining the mobile audience ‘on the go.’ This effort also underscores Viu’s differentiated short form content strategy.

Vuclip India country head Vishal Maheshwari said, “Viu is a celebration of fandom and a video destination that knows its viewers’ entertainment quotient. Much like our first original show ‘What the Duck,’ this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. ‘Viru Ke Funde’ is an exciting addition to our catalog of originals for our viewers.”

Sehwag said, “Life is all about keeping things simple. See the Ball, Hit the Ball! Viru ke Funde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more ‘FUN.’ I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did.”

Links to the first five episodes of ‘Viru Ke Funde’

Promo - https://www.viu.com/en/media/1139615025?containerId=playlist-24122189

Funda #1: How to Win an Argument with your Wife

https://www.viu.com/en/media/1139341106?containerId=playlist-24122189

Funda #2: How to behave in a 5 Star Hotel

https://www.viu.com/en/media/1139341134?containerId=playlist-24122189

Funda #3: How To Increase Facebook Likes 

https://www.viu.com/en/media/1139341139?containerId=playlist-24122189

Funda #4: How To Manage Stress

https://www.viu.com/en/media/1139341149?containerId=playlist-24122189

Funda #5: How To Lose Weight

https://www.viu.com/en/media/1139341137?containerId=playlist-24122189

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/pm.jpg?itok=f6P-vGW1
ZEE5 announces world digital premiere of the accidental prime minister

ZEE5, India’s fastest growing OTT platform testifies its promise to deliver latest blockbuster movies with the worlddigital premiere of The Accidental Prime Minister.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/whats.jpg?itok=zTDURofw
WhatsApp is bringing ads by 2020

At the Facebook Marketing Summit that was held in the Netherlands, the social app confirmed that ads will be coming to WhatsApp in 2020.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/ddyoutube.jpg?itok=PimgMaZb
DD YouTube channel sees more than 60mn viewers for live election verdict

It was quite evident from the viewership trends of the past few high-decibel events like the IPL and general polls, that there is going to be a huge influx of native digital population on various streaming sites to keep a tab on the live election verdict on 23 May.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/twitter.jpg?itok=LgSM0CNj
Twitter provided a front row seat to the world’s largest democratic election with a record 396 million Tweets for #LokSabhaElections2019

Over the last several months, candidates and citizens made Twitter the destination for breaking news and real-time public discussions about the #LokSabhaElections2019.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tvf.jpg?itok=VeOr3wuU
TVF receives fresh funding of $5mn from Tiger Global

The Viral Fever (TVF) has raised fresh funds of close to $5 mn from New York-based Tiger Global Management, showed regulatory filings.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tiktok.jpg?itok=m9U8iGc4
TikTok collaborates with Sony Music artist Aastha to create the TikTok World Cup Anthem “Jeetega Saara India”

To mark the beginning of the most awaited Cricket tournament of the year- ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/altbalaji.jpg?itok=JXZIMVxA
ALT Balaji revenue up five-fold: Balaji Telefilms board recommends final dividend

The Ektaa Kapoor-led Balaji Telefilms Ltd (BTL) reported more than five-fold (512.4 percent increase) growth in standalone operating revenue from its OTT platform ALT Balaji (Digital segment) for the year ended 31 March 2019 (FY 2019, year under review) as compared to the previous fiscal (FY 2018...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/nikhil.jpg?itok=8j-10H87
Hotstar’s Nikhil Madhok on regional shows, digital original films and collaborating with creators

Despite competing with over 30 over-the-top (OTT) platforms, Hotstar is undoubtedly ruling the burgeoning streaming market of India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Simran-Sethi.jpg?itok=Rw_CZ_NK
Netflix’s Simran Sethi steps down

At a time when Netflix is scaling up its Indian operation, one of the top executives Simran Sethi has stepped down from her current position.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories