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BARC week 30: Aaj Tak continues dominance in Hindi news genre

Traditional pay-TV will only add 94 million subscribers

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MUMBAI: The Broadcast Audience Research Council data for week 30 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. CNN News18 was at fourth position this week, meanwhile, NDTV 24x7 replaced Mirror now in English news genre.  

English News

Arnab Goswami’s Republic TV stood unbeaten at top position in English news genre with 837 impressions as compared to 1057 impressions (000s) sum last week. Times Now maintained its second position with 806 impressions (000s) sum followed by India Today Television at third position with 377 impressions (000s) sum. Meanwhile CNN News 18 jumped up to fourth position with 243 impressions (000s) sum as compared to 201 impressions (000s) sum last week. This week NDTV 24x7 replaced Mirror Now at fifth position with 217 impressions (000s) sum.  

English Business News

CNBC TV18  maintained its top position in English business news genre with 644 impressions (000s) sum as compared to 673 impressions (000s) sum, followed by ET Now and BTVI at second and third positions with 169 impressions (000s) sum and 119 impressions (000s) sum. CNBC TV 18 Prime HD was at fourth position with 28 impressions  (000s) sum as compared to 16 impressions (000s) sum.

Hindi News (U+R)      

Aaj Tak continued to rule over Hindi news genre with 164150 (000s) sum impressions as compared to 150333 impressions (000s) sum last week. Zee News maintained its second position with 107966 impressions (000s) sum whereas India TV and ABP News were at third and fourth positions with 107597 impressions (000s) sum and 106482 impressions (000s) sum. News18 India was at fifth position with 101417 impressions (000s) sum as compared to 93105 impressions (000s) sum.

Hindi News Rural  

Aaj Tak also continued to to dominate in Hindi news (R) with 76189 impressions (000s) sum as compared to 69245 impressions (000s) sumlast week. ABP News maintained its second position this week with 48687 impressions (000s) sum, followed by India TV and Zee News at third and fourth positions with 42769 impressions (000s) sum and 40780 impressions (000s) sum. News Nation was at fifth position with 40241 impressions (000s) sum as compared to 38263 impressions (000s) sum last week.     

Hindi News Urban

Aaj Tak maintained its top position in Hindi news genre (U) with 87961 impressions (000s) sum as compared to 81078 impressions (000s) sum. Zee News maintained its second position with 67186 impressions (000s) sum followed by India TV and News18 India at third and fourth positions with 64827 impressions (000s) sum and 61301 impressions (000s) sum. ABP News maintained its fifth position with 57795 impressions (000s) sum.

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