iWorld

SonyLiv's content mirroring contemporary trends key differentiator, says Uday Sodhi

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/23/SonyLiv.jpg?itok=PScgWhP9

MUMBAI: Lives today are a rigmarole of never-ending deadlines, household chores, family commitments and work life pressures. This cyclical orchestra of mounting pressures and waning pleasures leave an indelible impact on modern day relationships. With its focus on compelling storytelling that mirrors trends in our society, SonyLIV released its two latest short films – ‘Papa We Love You Too’ and ‘The Gift’ and had the celebrities participate in an engaging discussion on the subject – ‘Digital storytelling that mirrors relationship trends in contemporary Indian Society.’

In its endeavour to present great narratives coupled with exemplary performances and production values, SonyLIV is creating ripples in digital entertainment with the release of its short films. Starring actors Jimmy Shergill, Lekh Tandon, Gul Panag, Mandira Bedi and Kushal Punjabi both films are poised to resonate with the audiences and take them on a reflective entertainment journey.

The film ‘Papa We Love You Too’ revolves around the protagonist Vikas, portrayed by Jimmy Shergill, who is a 40-year old single parent. A workaholic, his life centers around his professional achievements and materialistic acquisitions, eventually weakening his bond with his 8-year old son. The shadow of this relationship is also reflected in the one that Vikas shares with his father, played by veteran director, writer and actor Lekh Tandon.

‘The Gift’, on the other hand, is an edge-of-the-seat thriller which describes the complexities of contemporary relationships, with actors Kushal Punjabi, Gul Panag and Mandira Bedi portraying powerful roles. The stylized narrative lays special emphasis on the visuals while the quick paced editing throws light on how the ruthlessness of modern life and our overarching desires make us commit incomprehensible acts.

SonyLIV EVP Uday Sodhi says: “The key differentiator of SonyLIV versus other digital players is our ability to constantly provide content that mirrors trends in society. In the category of short films alone, we have a library of more than 500 originals. Compelling story telling coupled with superior performances is a winning formula for creating lasting impressions. These films echo our sustained efforts at providing our audiences with original, unique and thought-provoking content that resonates long after its runtime is over.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/csk-win.jpg?itok=SNS_ExcI
Hotstar creates record of 10 mn plus concurrent viewers for IPL finale

MUMBAI: They helped Hotstar hit a world record for concurrent online viewing a few days ago with 8.26 million viewers in the IPL first qualifier game on 22 May. Once again, the Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) helped Hotstar create a new record of over 10 million concurrent...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/youtube.jpg?itok=nVOqzI82
YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/hotstar.jpg?itok=J1c1PNND
Hotstar and Akamai create internet history

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/netflix.jpg?itok=Xh8_Op_w
Netflix most valuable media company for a short while

Netflix’s aggressive growth is becoming increasingly inevitable. For a brief period, the streaming giant emerged as the most valuable media company in the world on Thursday with a record high stock value. On Wednesday, it was already closely approaching Disney’s market value and the very next day...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cable.jpg?itok=6ht8kd6v
Jio led broadband while Hathway led wired broadband subs growth in 2018

India witnessed 5.24 percent growth in broadband internet customers in the month of March 2018 (Mar-18) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 March 2018. Hence, 205.4 lakh (20.54 million, 2.054 crore) broadband subscribers were added in March 2018

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/netflix.jpg?itok=X1f0E181
Netflix beats Comcast in market value

MUMBAI: Streaming giant Netflix, on its upward journey, has surpassed Comcast’s market value owing to a new record high of its stock price. Netflix’s market value stands closer to Disney now. While Netflix ended yesterday with a total market cap of $152.8 billion, Comcast ended with $147.15...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/acce.jpg?itok=cvchNDuc
Turner using Accenture's video solution platform for its OTT products

Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/YouTube1.jpg?itok=bI5xuadV
YouTube web series to showcase road safety awareness across India

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/ipl.jpg?itok=ppwqtR-Q
Hotstar notches up concurrent viewing world record of 8.26 million

MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories