Screen Patti launches fresh branded video series Bonnet Pe Charcha with Total Oil India


MUMBAI: Cricket or Football? Android or Apple? There are some discussions which are never ending. One of India’s biggest new age comedy channel Screen Patti brings an exciting video series in association with Total Oil called Bonnet Pe Charcha​, as a refreshingly hilarious take on such debates. After the famous Chai Pe Charcha and Daaru Pe Charcha, the fresh new series will see intense ‘charcha’ sessions between two young guys over a car bonnet.

Bonnet Pe Charcha will feature YouTube sensation Harsh Beniwal who has massive following across social media platforms with more than one million subscribers on YouTube and Instagram. With a promising brand integration, Bonnet Pe Charcha will showcase a comic take on modern topics of discussion like Cricket vs. Football, Solo Trip vs. Group trip and Gym vs. Yoga through a series of three webisodes. With a successful run of Chai Pe Charcha and Daaru Pe Charcha, the new video series is all set to take viewers on an entertaining journey of discussions, debates and comedy.

Speaking about the integrated campaign, Total Oil India VP (marketing & corporate communications, CSR) Gayatri Ojha said, “We needed more strategic and innovative minds to work with us as partners to grow the brand and hence our association with TVF is part of the brand’s content marketing strategy. The integrated campaign is aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –“Bonnet Pe Charcha” curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of mind recall amongst car users about the brand “Total Quartz” Engine Oil & its core promise – “Keep your Engine younger for Longer”. Webisodes will also be promoted on radio in the form of “Radiosodes”. The content on Radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each Radiosode will have a smartly integrated brand communication strategy behind it. We believe the strengths of TVF is very admiring to our thinking & approach and together we can do some very interesting work in the future.”

Thrilled about the launch of new branded video series, head brand partnerships Vijay Koshy commented, “Our partnership with Total Oil India has been right in TVF’s strength zone where they wanted to create brand recall through content based on strong Indian insights. We understood brand’s promise of keeping the engine ‘Younger for Longer’ and married it with a relatable audience insight of Bonnet’s of cars being a place for informal conversations by youth . This allowed us to correlate the brand promise in content as well as create brand recall around an important and relevant piece of infrastructure in a car. Keeping in mind brand’s focus of reaching male audiences we launched it on our channel ‘The Screen Patti’ which has over 90% male viewership. The 3-episode web series has been received very well by the audiences both in terms of views as well as engagement and can be an ongoing series and Total has smartly extended this partnership onto Radio also.”

Latest Reads

TVF’s ImMature first Indian show to reach Canneseries

Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries - the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.

iWorld Over The Top Services
Amazon's content spend at $5 bn a year, confirms report

MUMBAI: Amazon is bucking up by opening its treasure trove for content. A recent Reuters report says that leaked documents show the company spends $5 billion a year for original and licensed content, which is a big chunk of the company’s expenditure. Amazon has tough competition because Apple...

iWorld Over The Top Services
SonyLIV banked on Akamai to leverage ad insertion for India-SA series

SonyLIV, which provides multi-screen engagement to users on all devices, leveraged Akamai's dynamic ad-insertion capabilities during the India-South Africa cricket series held over January and February 2018.

iWorld Over The Top Services
India’s biggest photography reality show - 'Kanan Devan Photography Escapade 3'

India’s biggest photography reality show - ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the...

iWorld Over The Top Services
Amazon Prime Video secure exclusive rights to new series of american idol in UK for first time

American Idol, the iconic series that revolutionized the US television landscape by pioneering the music competition genre, goes global as FremantleMedia International completes deals for the new series in 150 territories.

iWorld Over The Top Services
Hotstar Trends 2017: Women, small town, cross-language consumption rises

MUMBAI: Want to get a handle on what kind of traction that India’s answer to Amazon and Netflix - Hotstar from Star India – is getting? Well, the OTT service has come out with an India Watch Report 2018 (IWR 2018) – just as the IPL is around the corner in a bid to pique brands’ and ad agencies'...

iWorld Over The Top Services
Bharti Airtel gets board nod to raise Rs 16,500 cr

Bharti Airtel’s board of directors has approved a plan to raise about Rs 16,500 crore through debt, including a fresh issue of $1 billion in overseas bonds, to help refinance loans and pay for spectrum.

iWorld Telecom
SonyLIV doubles MAUs to 15.6mn in Feb: App Annie report

SonyLIV continued to reign the online pie by grabbing more eyeballs in the month of February. It added 7.9 million monthly active users (MAUs) in its kitty. The platform has doubled its base within a month from 7.7 million MAUs to 15.6 million MAUs and has stomped to the third position from fifth...

iWorld Over The Top Services
It’s raining awards for ALTBalaji this 2018!

ALTBalaji which is India’s largest OTT platform for original and exclusive shows across various genres is on a winning splurge these days with awards and recognition in the digital and OTT space. 2018 has started on a high note for the digital platform as it was awarded as one of MUMBAI’S HOT 50...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories