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Pritish Nandy’s Ogle to be India’s Netflix

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MUMBAI: Backed by Pritish  Nandy Communications’ digital arm, PNC Digital, Ogle, an upcoming digital platform, promises to bring an array of international and national content to Indian viewers.

From streaming international television shows, Hollywood to Bollywood movies, it also promises to bring international TV shows within 24 hours of them being aired.

According to media reports, Pritish Nandy hopes to give users in India a service similar to that provided overseas by Netflix Inc., Hulu.com and Amazon.com’s Instant Video. It will bring content to viewers irrespective of the device. It can be used on televisions, PCs, tablets and smartphones.

Consumers can access Ogle through any device through a browser or an app. If it’s a Smart TV, the app can be downloaded onto the TV. Otherwise, the company will provide a set-top box to display the content on a traditional TV.

Launching on 22 September Ogle will offer multiple plans to subscribers. The basic plan that offers unlimited access to Ogle’s services on five pre-registered devices, is priced at Rs 500 per month and an additional Rs 1,000 per month (taxes additional) will provide free unlimited access to stream content, as per the reports. Another plan offered is a Rs 1,500 per month plan that also offers a 2 Mbps broadband connection without any limit in addition to the benefits of the Rs 1,000 per month plan.

Ogle promises to carry over 150 international television shows (all seasons) as well as over 500 English movies. It has already lined up Indian content as well as a large library of music from India and across the world to add in the coming months after launch. The company plans to add more genres including concerts, sporting events and probably also become a distribution channel for content that regular distributors are not interested to distribute.

Ogle was acquired by PNC Digital in July from its developer Harshawardhan Sabale, who now leads the business as chief executive of PNC Digital.

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