Ping & One Network Entertainment partner to power digital video creators


MUMBAI: PING Digital Network has inked a strategic alliance with multi platform network of online video content One Network Entertainment, with a focus on the comic genre.

As part of this alliance, the two companies will be launching a first of its kind 'Creators Collective' to provide creators everything to become successful publishers.

The Creators Collective is an initiative designed for creators to produce content, collaborate with other creators and learn the art to becoming a publisher. With regular workshops by experts, sessions by and for brands, advertisers and creators, this will become a vibrant content creation hub.

One and Ping now boast of about 10,000 sq ft of studio cum office space in Mumbai comprising creative teams, equipment with live broadcast and production facilities, and edit suites along with all the resources that creators require to showcase their talent. Inspired by the YouTube Spaces, The Creators Collective will enable talent to hone their skils & collaborate with other talent to create break through content.

PING Network co-founder and director Rajeshree Naik said, "We are delighted to partner with One Network Entertainment to  further strengthen our proposition of being a one-stop shop for the best digital video creators in India. This alliance is also a testimony of our own DNA as creators making us the preferred platform for the creator community. Through this partnership we also add the much sought after genre of comedy to our exisiting content making it more attractive for brands & advertisers. We now become a network of over 550 channels with close to 85 million views a month bringing huge scale to the both creators & advertisers.”

One Network co-founder Abe Thomas added, "One Network with over 70 million views and a distribution network across 20+ global video platforms, is very enthused with the synergies that we can jointly exploit with an MCN like Ping Network. We believe that through this partnership we will be able to collaborate with brands and advertisers and provide them with opportunities to interact, collaborate with a wider range of creators.”

Ping Network co-founder & vice president  talent and acquisitions Anagha Rajadhyaksha added, “We have already had some great brainstorming sessions and look forward to the possibility of jointly creating some exciting and engaging formats. We are also looking at getting at least 100 new premium talent on line over the next six months.”

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