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Percept Pictures releases first short film on YouTube

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MUMBAI: In a bid to capitalise on the booming digital space, Percept Pictures has released its first short film titled (aids + b) ? on YouTube.

Moreover, with a vision to empower the youth to tell their stories, Percept is looking to launch at least 25 new directors in the next five years regardless of the medium.

The digital content created by Percept Pictures will be divided into three categories: 1) India, 2) Travel and 3) Socially Relevant content.

The company will be experimenting with various formats like music videos, web-series, short films etc. Plans are also to create full length films for the digital space. Additionally, Percept is also planning to give young and aspiring filmmakers a chance to explore and create their own content.

(aids+b)2 is a black comedy, which has been directed by Venky AV. The film has been promoted through social media networks. The film is about a 10 year old school boy whose life turns upside down on learning about the existence of a disease called AIDS. The primary intention of the film is to encourage open and right conversation on AIDS and not treat it as taboo. Though the idea is a serious one- to bust the myths around AIDS, the film is not. It is a light-hearted film while addressing a very grave issue and maintaining complete cinematic aesthetics.

Percept Pictures chief operating officer Danny Mamik said, “The most important vision at Percept Pictures is to give the youth a platform to express themselves. Any young aspirational story teller whether from Mumbai or anywhere in this country should feel compelled to come to us to say their story and we will do our very best to give that story every opportunity to be heard and seen. We are very excited with this new pathway and hope that this charts a whole new territory in film making.”

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