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OTT: Videos' augmented quality, content search & personalised recommendations vital, says Corpus COO

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MUMBAI: Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in India, the technology of delivering seamless video over-the-top is also evolving.

Corpus Media Labs, a video technology enabler, specializes in providing end-to-end wireline and wireless OTT platform across multi-screens.

According to a report, 72% of the time spent by a smartphone user is on watching video, and it is estimated that India will cross 500 million smart phone users by 2017. This generation wants their content to be like instant noodles - Spicy, Instant and On-demand. They expect an apt search result and quick discovery of their favorite content with more personalized recommendations. Besides new content, millennials also look for a seamless video quality and intuitive user experience on their OTT platform.

Corpus Media COO Dave Maan believes that OTT shouldn't just be an alternative to broadcast and cable -- it needs to be an improvement. In addition to matching broadcast and cable video quality, it needs to offer viewers what broadcast and cable can't, things like interactivity, personalised advertising, engaging user interfaces, and access anytime, anywhere.

"Augmented perceptual quality of the videos, search & discovery of the content, personalised recommendations are the most crucial elements for user experience," he says.

Corpus Media Labs has developed a robust B2B OTT platform, called Video Corpus, which can deliver Live TV, Video on Demand (VOD), Music on Demand (MOD), 4K content, Catch-up TV across multiple screens. Corpus Smart Analytics collects over fifty data points on user’s behavior and their consumption patterns and bring meaningful statistics for driving marketing and promotion strategy of the contents on the OTT platform. After their success in wireline and wireless platforms, Corpus has now entered “Streaming on Wheels” which is focused on providing Content on Demand (CoD) on public transports like buses and railways.

Corpus exhibited at Broadcast Asia 2017, held in Singapore, where they launched B2B Content on Demand (CoD) Platform. The exhibition proved to be a great success, with many global content providers showing interest in Content on Demand (CoD) . Corpus also showcased their much talked triple play platform operating in Andhra Pradesh state as AP FibreNet-a state government initiative.

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