iWorld

Online VOD platform The Viral Fever gains one million subscribers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/03/07/tvf%20one%20million%20pic.jpg?itok=eUUiS_Wu

MUMBAI: The recent past has seen a large number of video on demand (VOD) mushrooming in the country, with each of them trying to differentiate itself from the other with unique content. Youth entertainment network The Viral Fever (TVF), which is one of these platforms, scored a recent milestone. The platform has gained one million subscribers on its online network. 

Speaking to Indiantelevision.com, The Viral Fever founder and CEO Arunabh Kumar says that it is a very special achievement for the online network because India is globally known as the least subscriber savvy country. “No matter how much content you produce, audiences and viewers generally do not have the tendency to subscribe,” he says.

When quizzed about the reason for success, Kumar says, “Besides great content, we were also able to evolve with our content and stay relevant. Our attitude is to stay new.”

Kumar says the number holds significance as usually it is established names such as Sony, T-Series and Yash Raj Films who have 5,000 to 10,000 videos that gain million plus subscribers, but TVF as a small network has just 126 videos for now.

Close to 30 videos of the network have gone viral so far. Sharing an interesting insight, Kumar says, “One of TVF’s shows titled Rowdies, (which is a spoof on the popular MTV Roadies show) received more than a million views sometime back, but it took 36 months before the network saw one million subscribers latching onto the online network.”

The network currently has close to two to three million unique visitors lapping up its content every month. “Additionally three to five million also come on board who visit our site regularly and are not subscribers,” he adds.

Going forward, the company is looking at strengthening their non-fiction property, Recycle Bin. “I wish that TVF’s Live Shows reach the magic figure of one million too. I would also want one million to register on TVF InBox, which showcases films,” Kumar says.

The company’s next target is to get at least five to 10 million viewers every month.

The Viral Fever’s subsidiary network TVF 1 is looking at breaking even and making a profit this year. Currently the company operates out of the profits from its parent company The Viral Fever Media Labs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/mart.jpg?itok=K5Oj3hNi
Walmart may enter video streaming biz to compete with Amazon

Retail giant, Walmart, which is in an ongoing war with Amazon in the sector, is likely to scale the war to video steaming business also.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/rpime.jpg?itok=2k5xLX6P
Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/broad.jpg?itok=uL-vHx52
Broadband internet subs growth higher in May-18 than previous month

India witnessed 2.91 percent growth in broadband internet customers in the month of May 2018 (May-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 May 2018. Hence, 122.10 lakh (122.10 million, 1.221 crore) broadband subscribers were added...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/udaysodhi-8_0.jpg?itok=ad11d_IO
15-20% of total WC viewership for SonyLiv was female

FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India's digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/gulshan.jpg?itok=fVGXaqTq
Former Times Internet CRO Gulshan Verma joins Hotstar

After almost three years in the company, former Times Internet chief revenue officer Gulshan Verma has joined Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/full.jpg?itok=37q4sRPF
SonyLIV Goes Regional with 'Full Tight'- Launches its second Marathi Web-Series

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Netflix.jpg?itok=z5Uv8ggu
In Q2 earnings call, Netflix's added focus on India

Though Netflix did not deliver an outstanding performance for Q2 2018, its focus on India has surely risen. In the follow-up conference call, India was mentioned 20 times, which is higher than the last nine quarters combined.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories