iWorld

Networkplay Unveils VideoPlay

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/06/11/networkplay_0.jpg?itok=h-6IEiOX

MUMBAI: Networkplay, Indian subsidiary of Gruner+Jahr takes video advertising to a whole new level with the launch of VideoPlay, a revolutionary byproduct of its recent acquisition – Vxchange. Further enhanced with multiple features, added benefits, VideoPlay is a digital video ecosystem that offers an open marketplace platform for video content and ad inventory to content providers, publishers and advertisers.

An easy-to-use marketplace platform, VideoPlay enables trading of video content and advertisements. The platform provides syndication opportunities to content providers while enabling publishers to add value to their existing content by picking videos from the platform and hosting it on their websites. Advertisers will also be able to leverage this scheme by delivering ads on various genres of video content. The platform offers both custom flash-based video players as well as HTML5 compatible video player to deliver video through embed codes, thus ensuring that it supports all devices including mobiles and tablets.

Advertisers will get to choose from ad formats such as pre-roll, post-roll, mid-roll and overlay image ads. Depending on the type of user (content provider, publisher, advertiser) VideoPlay provides customised user interfaces and functionality features.  

Commenting on this launch, Mr. Kuldip Singh, CEO Gruner + Jahr, India says, “G+J’s strategy for Networkplay focuses on further growth of the existing business and expansion of the product portfolio. With India as Asia’s 3rd largest online video market after China and Japan, and online video consumption has grown to more than 3.7 bn videos as against 1.8 bn in 2011, the market is witnessing shifts in ad budgets inclined heavily towards video advertising. The launch of VideoPlay brings to fore, Networkplay’s focus on building strong technological competence in the video space, thus differentiating itself from other players and helping it pave the way for a long-term position in this segment.”

According to Ampreet Singh, CEO Networkplay, “The company is taking myriad initiatives to establish itself as a large media firm. The core continues to remain digital and due diligence by our team in the market with several content providers, publishers and advertisers, further reinforces our product offering as of  immense value to all. Our successful campaigns delivered in a couple of months for clients like Visa, KFC, Mitsubishi Electric & Virgin Atlantic have made us very visible in the market. The performance on these campaigns has been above industry standards and we expect it to be even better in the coming months."

The launch of VideoPlay, marks the beginning of a series of exciting novel schemes. Networkplay has already tied up with various content providers and publishers for this proposal and is expecting more traction in the coming months.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/jettu.jpg?itok=3H8QuMZU
Airtel & TVF create internet’s live reality show

Nomophobia - the fear of being without your mobile phone or being unable to use your phone for some reason. Bringing this phobia to life with a hilarious twist is internet’s first ever live reality show, TVF is presenting -- Airtel connected live. In a world where people have a fear of not being...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Ray_Colwell-William_Gorfein_0.jpg?itok=bIf3JV5A
PeerLogix signs OTT ad pact with DMP & Neustar

MUMBAI: PeerLogix has announced that it had signed a 12-month revenue sharing agreement with an unspecified Data Management Platform (DMP) in the digital advertising industry.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Voot-Yo_Ke_Hua_Bro.jpg?itok=5gALvwlu
Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug

MUMBAI: Voot's “Yo Ke Hua Bro,” the 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, and Shamita Shetty is set to go live on 18 August 2017.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Sameer_Nair-Kumar_Mangalam_Birla.jpg?itok=Z-s0t7yZ
Kumar Mangalam Birla charges into content creation, hires TV vet Sameer Nair

MUMBAI: Aditya Birla Group chairman Kumar Mangalam Birla has appointed former Balaji Telefilms CEO and now consultant Sameer Nair to revive Amitabh Bachchan's 'Black' and 'Dev'-fame Applause Entertainment, dormant for 10 years.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Doug_Lee.jpg?itok=w-5YSGn7
Ownzones' SVoD brings 'Best Westerns Ever' to Amazon, Roku, iOS & Android

MUMBAI: The Western genre rides again thanks to a new SVOD channel being launched by Ownzones Media Network. The OTT EntTech company will bring Best Westerns Ever to Amazon video channels and via the Ownzones app currently on Roku, iOS and Android platforms beginning today, giving fans exclusive...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Untitled-1.jpg?itok=gnPL2ZJr
June: Jio & ACT lead wireless, wired broadband subs growth

BENGALURU:MukeshAmbani’s Reliance Jio juggernaut continued leading growth in wireless broadband internet in the country nine months after its commercial launch on 5 September 2016. Jio has added 51.2 million subscribers in calendar year 2017 (CY-17) until 30 June 2017 (Jun-17) At the same time,...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/GOTTTT800x800.jpg?itok=9dGm2zQQ
Game of Thrones episode leak with Star TV watermark traced to Prime Focus Tech; 4 people arrested

NEW DELHI: “You know nothing, Jon Snow,” Ygritte told her reluctant lover, delivering one of the most iconic lines in the drama series. But  the Maharashtra police do know who leaked  episode four from season seven of  the blockbuster HBO series ‘Game of Thrones’ with the Star India watermark...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/BG%20Srinivas_1.jpg?itok=2v36Pxk3
PCCW Media reports lower half year video numbers, higher OTT numbers

BENGALURU: Hong Kong based telecommunications, media, IT solutions, property development and investment and other businesses group PCCW Limited reported lower numbers for its video operations comprising of NowTV and improved revenue for its ViuTV and its OTT operations for the half year ended 30...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/vijay%20subramaniam%20amazon.jpg?itok=6GTjj18i
Subramaniam is Prime interim head as Amazon seeks new leader

MUMBAI: Amazon Prime Video India director - content Vijay Subramaniam has been appointed as the interim head till the time a suitable replacement is found for Prime India head Nitesh Kripalani who quit two days ago. Kripalani will however remain on the rolls of Amazon India till November. “We are...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories