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Netflix: DreamWorks' Cobb to lead kids, family content team, deal with Orange renewed

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MUMBAI: Two significant developments have taken place at Netflix, a leading internet entertainment service with 104 million members in over 190 countries, including India, enjoying over 125 million hours of TV shows and movies per day, including originals.

Orange and Netflix have inked a major agreement and Melissa Cobb will lead Netflix kids and family content team.

Orange, one of the leading telcos with sales of 40,9 billion euros in 2016, and Netflix have renewed the agreement signed in 2014 for the distribution of Netflix for Orange TV customers in France, and have expanded their partnership to all countries in which the Orange Group is present.

This strategic partnership will enable the Group’s subsidiaries in Europe, Africa and the Middle East to distribute Netflix in the future, bringing their customers exclusive content of this service to all their screens.

Netflix will be offered to Orange Poland customers in the coming months as part of its TV offers. Other launches will follow in 2018.

“We want to offer the best content," notes Orange CEO Stéphane Richard.

Netflix CEO Reed Hastings said, “This partnership offers the possibility for millions of our customers to enjoy the leading entertainment service seamlessly, in one place."

Cobb has joined Netflix as vice-president, kids and family, overseeing the creation and acquisition of series and films for children and families. Based in the Los Angeles office, Cobb reports to the chief content officer Ted Sarandos.

In her role, Cobb leads the content team responsible for bringing kids and family titles to Netflix members with an expanded focus on high quality series and event programming across the spectrum of kids and family entertainment, including both animation and live action.

Cobb joins Netflix from DreamWorks, where most recently she was the chief creative officer and head of studio for Oriental DreamWorks. Based in Shanghai, China, she oversaw all aspects of running the studio and U.S./China collaboration including creative oversight of all projects in development and production, business strategy, production strategy and more for a slate of high quality animated feature films targeted to a global audience.

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