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Limelight content delivery to simplify MultiTV's ad insertion

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MUMBAI: Limelight Networks, a leader in digital content delivery, has announced that MultiTV is using Limelight?s Orchestrate Platform to bring high-quality online video to more than 40 million viewers across India.

MultiTV, a leading provider of video streaming solutions for live TV and video on demand (VOD) in India, selected Limelight?s Orchestrate Platform to deliver exceptional video experiences to any device, anywhere. Leveraging Limelight?s global Content Delivery Network (CDN), the Orchestrate Platform now ensures that MultiTV customers get the reliability, consistency, quality, security and performance they demand.

?Viewership in India is growing rapidly and there is complexity because of multiple devices, platforms and standards. At the same time, customers want world class reliability on a complex infrastructure at domestic price points,? said MultiTV founder Vikash Samota. ?With Limelight, we have a global partner with excellent quality, capability and reach to help meet consumer expectations. This allows us to focus on our business ? content acquisition and customer service.?

MultiTV is also using Limelight Cloud Storage Services, making it easy for them to upload, replicate and manage large video libraries and quickly get content to viewers.

?MultiTV is a pioneer in bringing next-generation OTT solutions to the fast-growing Indian market. To help develop this market, we?re determined to deploy our people, capabilities and capital at an accelerated pace,? said Limelight Networks CFO Sajid Malhotra. ?After having doubled capacity in India last year, we expect to expand our capacity there this year by 5 to 10 times our 2016 capacity levels, and are prepared to assist and accelerate the adoption of CDN services in ways only we can.?

MultiTV launched a Live Streaming solution using Limelight?s CDN with its proprietary technology that can detect commercials on live streams or VoD on any device. In addition, MultiTV provides technology solutions to solve the problems of video ad blockers. MultiTV helps broadcasters and content owners reduce infrastructure costs and provides solutions to assist with content monetization.

Limelight empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device.

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