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Ithech Taka Tamboo: dittoTV adds Zee Yuva

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MUMBAI: Zee Yuva, ZEEL's Marathi channel, is now available on dittoTV. The channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.

“Content consumption patterns in India have evolved and younger audiences consume entertainment on-the-go. With dittoTV, youth can enjoy shows anytime and anywhere,” said Zee Yuva and Zee Talkies business head Bavesh Janavlekar.

Shows on Zee Yuva include, Bun Maska, which portrays the life of fun-loving girl, with a confused philosophy of love; Freshers, a show that revolves around college-goers; ShravanBal Rock star, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents; Yuvagiri, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues; Love Lagan Locha, a story which revolves around boys who are trying to find their perfect match; Ithech Taka Tamboo, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in the state..

dittoTV business head Archana Anand said, "Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”

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