iWorld

Is Star’s VoD ‘hot’ enough?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/01/10/iworld%20vod%20priority6.JPG?itok=0P3lqEyK

MUMBAI: "At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive…,” had said Star India CEO Uday Shankar when the network launched its online sports platform starsports.com.

Two years have passed since then and keeping up with the changing times, the giant network is back with a new platform. Christened hotStar, the video on demand (VoD) portal, currently running in beta version, will change the way people view content on television or digitally.

With everything found under one roof, the platform has all the genres the network dabbles in. From popular dailies to live sporting events, a click will please many.

The network labels the platforms as the “most compelling catalogue ever offered over-the-top on mobile and the web, making it the most the most complete video destination for consumers.”

With around 20,000 hours content spread across seven languages, which includes 120+ full length TV shows, 500+ movies and live screening of popular sports like cricket, football, tennis and kabbadi, hotStar caters to a very large and diverse audience.

Available across devices, the VoD is not the first such platform launched by a television network in the country; Ditto TV was launched by Zee Entertainment Enterprises Ltd (ZEEL) in 2012. There are many other such platforms like Biscoot and Zenga also available today.

Believes Shotformats Digital Productions CEO and managing director Niyati Shah that though the platform looks nice but the concept of launching the same isn’t clear. “On television there is appointment viewing and in the digital world it is all about snacking. And with only Star content available on the platform, I don’t know what will be the scalability.”

The free to view platform has a simple and easy user interface. However, what stands out is the logo which though is a star but is quite different from that of the networks logo. The tilted star has bright neon green and yellow colours. Its name is another feature that stands out.

“It does sound like a talent show,” says FCB Ulka Digital creative head Sudarshan Sudevan but quickly adds, “But for a site of this sort, it’s not the name that’s critical, it’s the content. And the users will get a hang of it in due course of time.”

Sudevan is excited that Star India is finally into video on demand. “With a good mix of TV shows, movies and sports … I am sure the video friendly population of today is going to have a treat. The network’s idea to enter the space that has been dominated by international players like Netflix and Amazon will be of a pleasure for fans here,” he adds.

Agrees L&K Saatchi & Saatchi India CEO and managing partner Anil Nair that today people want to view content on the move.

However, Shah isn’t convinced. “If I’m a Star TV viewer and miss something, maybe then I would come on the portal. Otherwise I have doubts who would log on,” she states while emphasisng on the fact that through the networks’ strength, the platform might get marketed well but the future will tell the true story.

Nair too points out that today when there are aggregators like Youtube and Apple TV, the lack of genres available on Star’s new platform might become a hurdle. “Hopefully, in the future, the app will add more genres to its bouquet otherwise this can become a reservation for a viewer.”

Highlighting that digitisation will change the mediums in the country, the experts are optimist that with many leaps to take, service providers have a lot to offer.

The network has already started the ground work and a click on any of its current websites (apart from StarSports.com) directly takes the viewer to the new platform. The soft launch has successfully been able to create the buzz and now one just has to wait for the big band launch.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/hotstar.jpg?itok=J1c1PNND
Hotstar and Akamai create internet history

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/netflix.jpg?itok=Xh8_Op_w
Netflix most valuable media company for a short while

Netflix’s aggressive growth is becoming increasingly inevitable. For a brief period, the streaming giant emerged as the most valuable media company in the world on Thursday with a record high stock value. On Wednesday, it was already closely approaching Disney’s market value and the very next day...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cable.jpg?itok=6ht8kd6v
Jio led broadband while Hathway led wired broadband subs growth in 2018

India witnessed 5.24 percent growth in broadband internet customers in the month of March 2018 (Mar-18) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 March 2018. Hence, 205.4 lakh (20.54 million, 2.054 crore) broadband subscribers were added in March 2018

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/netflix.jpg?itok=X1f0E181
Netflix beats Comcast in market value

MUMBAI: Streaming giant Netflix, on its upward journey, has surpassed Comcast’s market value owing to a new record high of its stock price. Netflix’s market value stands closer to Disney now. While Netflix ended yesterday with a total market cap of $152.8 billion, Comcast ended with $147.15...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/acce.jpg?itok=cvchNDuc
Turner using Accenture's video solution platform for its OTT products

Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/YouTube1.jpg?itok=bI5xuadV
YouTube web series to showcase road safety awareness across India

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/ipl.jpg?itok=ppwqtR-Q
Hotstar notches up concurrent viewing world record of 8.26 million

MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/jio.jpg?itok=F4hFCU_p
JioFiber to take on DTH players

MUMBAI: December 2018 is the target that Reliance Jio has set for itself to launch its broadband services. According to a report in Digit, JioFiber will be launched in 20 cities initially with a minimum speed of 40 Mbps. An optical network termination (ONT) box will be installed in the homes of...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/alt.jpg?itok=jzR8i4cB
Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories