Idea is to get one star in the next three years from ‘The Dharavi Project’: Devraj Sanyal

MUMBAI: Universal Music Group and multi channel network Qyuki recently launched the ‘Dharavi Project’ as part of their corporate social responsibility (CSR). With the initiative, the music group will fund the expansion of the project that was helmed by Qyuki.


Speaking to Indiatelevision.com about the school, Universal Music Group India and South Asia managing director Devraj Sanyal says that the idea is to get at least one star out in the next three years who is able to cross international markets. “All the money that comes out of it will go back to the artiste while the administration fees will go back to the project. We will not retain a single rupee,” says Sanyal.


He further added that the company, which has a strong global footprint on CSR, was very clear from day one to have a single initiative that would be large, impactful and actually effect change.


The school currently is a 25 feet by 25 feet room but plans are afoot to upgrade it over the next 30 days. It will have 5-D cameras, Apple Mac machines, a recording facility and engineers to help the students set up and record. “It will be like a mini Berkley. We have spent close to two per cent of our net revenue on the project,” Sanyal informs.


As of now, 35 to 40 children will avail facilities at the school and the target is to reach out to more than 300 children. On an average, some of these kids would earn a paltry sum of Rs 4000 a month by undertaking ‘Slumdog’ tours. Queried as to how the project will move ahead, Sanyal says, “This would not have been possible without two things - a deep intent and real money. When these two came together, the Dharavi Project was born.”


As part of its tie up with Qyuki, content which is created by Universal in the South Asia region, will be available on the network. Outlining some trends in the music industry in India, Sanyal concludes by saying, “Digital clearly is the future. Bollywood continues to be a very strong player. Independent, regional and international music is also growing from current share because the population share is increasing.”

Latest Reads

Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom
Social media 'Ae Dil Lets Airbnb' contest starts

A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

iWorld Social Media
Amazon Prime announces exclusive partnership with Vishesh Films

Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the exclusive subscription video streaming home for upcoming new releases from Vishesh Films. The releases will stream on Prime Video before their television premiere.

iWorld Video On Demand
Facebook's India-focused news feed feature launched

Social media giant Facebook a short while ago announced a new feature for providing India-focused news feeds. This decision was announced at Facebook's yet-to-be-officially-launched office here (in Gurgaon).

iWorld Social Media
OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

MUMBAI: Online platforms such as Amazon and the streaming giant Netflix have ramped up their investment in programming, investing US$ 7.5 billion last year which is more than HBO, Turner and CBS in most countries including Australia and South Korea.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories