Hotstar rolls out attractively-priced Premier League offer


MUMBAI: From time to time, Hotstar, the VOD streaming service from Twenty First Century Fox’s  Star India, has been making short-term promotional subscription offers through its payment partners like HDFC, Citibank, PayTM and what have you.

Subscribers have either been getting 100 per cent cash back for one month or two months depending on the subscriber’s card. Including the first free trial month, that effectively gives an annual subscription at anywhere between Rs 1, 800 or Rs 2,000 as compared to the monthly subscription price of Rs 199.

However, since 11 August, it has been running an extremely tempting subscription scheme called the Premier League offer, which has a sticker price of Rs 999 for nine months. The only catch: the payment is non-refundable and has to be made using a debit card and is for a limited period till 12 September.

The idea obviously is to get potential football lovers who have been fence sitting  so far to sign up with a massive discount of around 40-50 per cent.

Over the past year, the government has been driving consumers toward digital payments, and also open bank accounts. The Indian consumer – normally wary of piling too much debt – has been loathe to sign up for a credit card. However, opening a bank account normally gets a bank customer a debit card in most cases.

By pushing the Premier League offer, it is hoping to make it a very lucrative proposition for those consumers and others to start using their debit cards.

Hotstar, smart TV apps of which are in the pipeline, currently offers around 50,000 hours of movies and television content together across eight languages, and almost all major sports are covered live.  

Even as the research firm KalaGato reported 73 per cent jump in Hotstar’s market share in 10 months, that is expected to spurt further with the addition of the CBS catalogue, and of course Game of Thrones which has been in the news for its crackling seventh season and its leakage from different partners worldwide, including India.

Recently announcing a pipeline with 18 originals from India, Amazon Prime offers perceptibly the most reasonable annual plan at Rs 499. Sun TV's Sun NXT subscription plans start from Rs 50 per month. Netflix however is expensive - with plans starting at Rs 500 per month, but is reflective of the catalogue size and its target audience, the crème de la crème of Indian consumers.

Amazon Prime has reportedly bagged a market share of just 9.66 per cent, Sony Liv pocketed 6.96 per cent share and Airtel-run Wynk Movies was at 6.36 per cent, the KalaGato report had added.

We reached out to Hotstar CEO Ajit Mohan, but received no response.

Latest Reads

Viu and Star Suvarna launches McDowell's no1 Soda No.1 Yaari with Shivanna

Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No1 Soda by Diageo India and the global Video-on-Demand OTT service by Vuclip and PCCW

iWorld Over The Top Services
Karix Mobile Gearing to Send a 'Message' on World Stage

Karix Mobile Pvt. Ltd. (formerly known as mGage India), world’s largest messaging solution and mobile engagement company, has announced its participation in the Mobile World Congress (MWC) 2018 being organised by the GSMA (Groupe Spécial Mobile Association). The 2018 edition of MWC is being...

iWorld Telecom
Netflix announces three new originals from india

Netflix Inc., the world's leading Internet entertainment service, today announced a slate of three new Indian original series, across genres and themes. From drama to horror to mystery, these broad and diverse stories, upon completion, will debut exclusively to over 117 million Netflix members in...

iWorld Over The Top Services
Paytm ranked among Top 50 global companies

India’s largest mobile payments platform Paytm’s instrumental role towards pioneering the cashless economy has been honored in American business magazine Fast Company’s annual ranking of the world’s ‘50 Most Innovative Companies’ for 2018. The company is among the only two Indian companies that...

iWorld e-commerce
Netflix and YG Entertainment to launch YG future strategy office Bigbang's Seungri

Netflix Inc., the world’s leading internet entertainment service, announced today that it is launching YG Future Strategy Office(FSO, working title), a new Netflix Original Series with YG Entertainment, home to some of Korea’s top talent. YG FSO will launch this year exclusively through Netflix.

iWorld Over The Top Services
Video Lighting up Data and Smartphones, Says Hotstar

Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage...

iWorld Over The Top Services
Amazon Prime blends East, West in 'The Remix'

MUMBAI: Amazon Prime Video wants to hit the right chords with the music lovers of India. Its latest and third Indian original prime show The Remix wants to grab the eye of the music-loving spirit of the nation.  It is a spin-off challenge between DJs and singers to blend Indian and western music...

iWorld Over The Top Services
Google launches support for tamil languages ads

Google India announced the launch of Tamil language support for its advertising products - Google AdWords and Google AdSense to support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled...

iWorld Over The Top Services
Arré Launches a music & comedy festival headlined by only women, called Arré Siren

This Women’s Day weekend in March, all roads will lead to Arré SIREN - Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories