iWorld

Hotstar becomes first 'Made in India' platform to reach 100-m downloads in two yrs

MUMBAI: Hotstar is the first ‘Made in India platform’ to cross 100 million downloads on Google Play Store, and it has raced to this milestone in two years.

Over the last two years, Hotstar has been consistently blazing the trail on setting new benchmarks for a consumer Internet company. From being the fastest growing platform in the world to introducing technological innovations in streaming, Hotstar has been the pioneer in opening up the premium video category in India.

This week, Hotstar shattered yet another ceiling. It became the first local service to cross 100 million downloads on the Google Play Store. On the Play Store downloads chart, the online video platform has raced far ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm, and even news services like Times of India, NDTV and Dailyhunt. Almost all of Hotstar’s downloads have come from India. The service reached this milestone within just 2 years of its launch in 2015.

Across the Play Store, App Store and other Android app stores cumulatively, Hotstar has crossed more than 200 million downloads since launch.

The service also announced recently that it has emerged as the primary screen for VIVO IPL 2017 in India’s top cities, those with more than a million in population. In a newspaper announcement last week, Hotstar revealed massive growth in viewership over the previous year, including a five times increase in watch time and a 12 times increase in concurrent viewership on the platform.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/hotstar.jpg?itok=lr8DQzBn
Hotstar to disrupts online video subscriptions with Hotstar VIP

Hotstar, India’s leading video streaming platform, launches ‘Hotstar VIP’ - a subscription that offers audiences the best of content at just INR 365 per year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/netflix.jpg?itok=aSXRSjHA
Netflix declines being part of Apple TV service

Streaming giant Netflix will not make its content available on Apple’s upcoming video offering.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/google.jpg?itok=c7IyZdje
IPRS grants music license to Google for India

The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/nazaraaa.jpg?itok=jKlqTZYb
Nazara Technologies, Delta Corp to invest Rs 40 cr in HalaPlay

Nazara Technologies Ltd and Delta Corp Ltd, which is India based casino gaming company, together will invest Rs 40 crore as part of Series-A funding round in an online daily fantasy sports platform, HalaPlay.

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/kubrra.jpg?itok=LQ-03-af
Kubrra Sait to host an interactive Bollywood quiz show on Facebook

Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5_0.jpg?itok=We4es3Mn
Vodafone Idea & Zee Entertainment add a new dimension to content partnership

Vodafone Idea Limited, India's leading telecom operatorandZee Entertainment Enterprises Limited (ZEEL) announced a strategic partnership today for ZEE5 – the fastest growing OTT platform in the country.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/netflix.jpg?itok=spli8FRR
Netflix announces the date and releases the trailer for its new Marathi film, 15 August

After receiving a hugely positive response on its first regional title Firebrand, Netflix today launched the trailer of its upcoming licensed original Marathi film, 15 August.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5.jpg?itok=LGvb1Anl
ZEE5 and Nestaway partner for an exclusive offer

ZEE5, India’s fastest growing OTT platform, and Nestaway Technologies, India's largest managed home rental network, announced their partnership to offer a bespoke gift of ZEE5 premium subscription to Nestaway Assure customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Darshan_Bhatt.jpg?itok=TjrpmxlY
The digital content boom - trends in 2019

When is the last time you followed a full show on TV? With the advent of digital streaming platforms, it’s something that is hard to recall for most people. There was a time when having access to digital content in itself was exciting. But in this user-driven world and the dynamics that come with...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories