iWorld

HOOQ targets tier I Indian cities as early adopters; plans original series

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/28/HOOQ.jpeg?itok=qOgTu_sD

MUMBAI: Come June and India will witness its first subscription based video-on-demand platform HOOQ.

As was reported earlier by Indiantelevision.com, the platform will compete with over the top (OTT) players like Hotstar and Ditto TV amongst others. As a major differentiating factor, HOOQ will be providing content that has not been available before to Indian consumers and intends to target tier I cities in the country as early adopters. However, the app will be available to all smart phone users nationally. The service also offers content for all age groups.

The OTT player is in the Indian market for the long haul. With a view to gather substantial number of users in the coming years, HOOQ is also looking at starting its own original series, a la Netflix, which had launched its exclusive made-for-web series House of Cards.

In a conversation with this website about its readiness to improve the platform, HOOQ India head Krishnan Rajagopalan said, “We are constantly going to be evolving the product and the content based on user feedback. This is very much a company philosophy and it’s really up to the user to give us feedback. The better feedback you give, the better the product will be.”

When queried whether the Indian audience is ready for a particular genre, which has more traction Rajagopalan said, “We are going to have different categories. The app will have all Indian languages and feeds and by the time we launch it will be more Indianised. It will be much more relevant, have genres that matter, top action, top rom-com; we will have it all.”

Talking about the Indian market, Rajagopalan said that since India was a fascinating market, there are bound to be challenges. “This is a first product in its category. I don’t think there is anybody doing what we are doing, which is to offer premium content that is not there on ad supported platforms. So we are spending a lot of money, tens of millions on marketing, content and technology. A major challenge is that there will be a lot of consumer education required in the early days and we clearly need to have the right content. We need to have the right distribution partnerships to make it as convenient to the consumer as possible. Not necessarily a challenge, but there are steps that we need to take before we become ubiquitous.”

While the company has not yet chalked out its marketing strategy, plans are to take ‘Go To Market’ (GTM) marketing route when the service’s commercial launch takes place in June.

Speaking about Warner Bros’ association with HOOQ, Warner Bros general manager N Muthuram said, “Singtel will have a strategic presence in the Indian market with their partnership with Airtel. While we are licensed to HOOQ, we also have other local partners and we have been providing content to others as well. The deal with HOOQ is to have access to all of the content that is relevant to the consumer.”

As reported earlier, the platform will have 10,000 movies and series from Hollywood, Bollywood and regional content for just Rs 199 a month. HOOQ is a joint venture with Singtel, Sony Pictures Television and Warner Bros. It will provide content from international as well as local players and has already partnered with 60 local partners.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/alt.jpg?itok=LHRj-Sj0
ALTBalaji to launch its first Tamil show 'Maya Thirrai'

ALTBalaji has announced the release of its first Tamil show- Maya Thirrai, with its 16 episodes available on ALTBalaji platform. To mark ALTBalaji’s entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of director Kaushik Narasimhan and producer Kutty...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sunil%20Lulla%20Eros_0.jpg?itok=RifqFLMB
Eros profit grows despite lesser releases, demonetization

BENGALURU: The Sunil Lulla led Eros International Media Limited (Eros) reported 7.9 percent growth of consolidated profit after tax attributable (PAT) to Eros shareholders for the year ended 31 March 2017 (FY-17, current year, fiscal) despite releasing lesser films and demonetisation as compared to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/RS%20Sharma-800x800.jpg?itok=oJoKtG0s
Telcos can't discriminate tariffs in same category

MUMBAI: Telecom regulator TRAI has directed telecom operators to stop providing discriminatory tariffs to the subscribers of the same category and report all plans to the sector watchdog within seven days of their launch. The decision, signed by KaushaI Kishore, advisor (F&EA), comes soon after...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/sameer-nair-800X800.jpg?itok=I3q6fOtN
ALT Balaji & the Balaji Telefilms story, courtesy Sameer Nair

MUMBAI: The ALT key on computer keyboards is quite a crucial one. As is recently launched OTT/SVOD service ALT Balaji for content producer Balaji Telefilms Ltd (BTL). CEO and broadcast veteran Sameer Nair is quite sanguine that the app is well on course to hit breakeven point as planned, but...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/amazon.jpg?itok=_TzYHpwY
Amazon Prime Video to entertain kids with new shows and seasons

A summer blockbuster line up of four brand new shows and seasons named named ‘Atchoo’, ‘ Munki and Trunk’ and ‘Zak Storm’, in addition to ‘Astro Forice’ which has megastar Amitabh Bachchan in an animated superhero avatar are to commence on Amazon Prime Video this summer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/alt.jpg?itok=1LgwBOOb
Axis Capital appointed as banker for ALT Digital Media

The Ekta Kapoor led Balaji Telefilms Limited (BTL) has announced Axis Capital as the banker for investments into its digital business ALTBalaji thru BTL’s wholly owned subsidiary ALT Digital Media Entertainment Limited.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Tanay%20Desai%20and%20Vinay%20Pilla.jpg?itok=8jVOL9dt
Dekkho makes big-screen debut with Amazon fire TV stick

MUMBAI: The online video streaming Dekkho has partnered with Amazon to make its big-screen debut and provide its content on Amazon Fire TV Stick. Dekkho will be one of the featured apps on the streaming device, allowing users to access its entire content library of movies and videos across genres...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/go-news.jpg?itok=aQquzezA
GoNews becomes NBA India’s first digital member

NEW DELHI: One of India’s youngest digital news channel GoNews has become the first digital member of News Broadcasters Association (NBA) of India, which has been under pressure in recent times with organization members accusing each of alleged malpractices and a new news channel boss dubbing it a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/act.jpg?itok=KXa3kBcy
ACT leads in wired subs adds, Jiojuggernaut marches on

Atria Convergence Technologies Pvt. Ltd (ACT) leads in wired broadband internet subscribers additions in calendar year 2017 (CY-17) until 31 March 2017 (Mar-17) as per data released by the Telecom Regulatory Authority of India (TRAI).

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories