iWorld

HOOQ targets tier I Indian cities as early adopters; plans original series

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/28/HOOQ.jpeg?itok=qOgTu_sD

MUMBAI: Come June and India will witness its first subscription based video-on-demand platform HOOQ.

As was reported earlier by Indiantelevision.com, the platform will compete with over the top (OTT) players like Hotstar and Ditto TV amongst others. As a major differentiating factor, HOOQ will be providing content that has not been available before to Indian consumers and intends to target tier I cities in the country as early adopters. However, the app will be available to all smart phone users nationally. The service also offers content for all age groups.

The OTT player is in the Indian market for the long haul. With a view to gather substantial number of users in the coming years, HOOQ is also looking at starting its own original series, a la Netflix, which had launched its exclusive made-for-web series House of Cards.

In a conversation with this website about its readiness to improve the platform, HOOQ India head Krishnan Rajagopalan said, “We are constantly going to be evolving the product and the content based on user feedback. This is very much a company philosophy and it’s really up to the user to give us feedback. The better feedback you give, the better the product will be.”

When queried whether the Indian audience is ready for a particular genre, which has more traction Rajagopalan said, “We are going to have different categories. The app will have all Indian languages and feeds and by the time we launch it will be more Indianised. It will be much more relevant, have genres that matter, top action, top rom-com; we will have it all.”

Talking about the Indian market, Rajagopalan said that since India was a fascinating market, there are bound to be challenges. “This is a first product in its category. I don’t think there is anybody doing what we are doing, which is to offer premium content that is not there on ad supported platforms. So we are spending a lot of money, tens of millions on marketing, content and technology. A major challenge is that there will be a lot of consumer education required in the early days and we clearly need to have the right content. We need to have the right distribution partnerships to make it as convenient to the consumer as possible. Not necessarily a challenge, but there are steps that we need to take before we become ubiquitous.”

While the company has not yet chalked out its marketing strategy, plans are to take ‘Go To Market’ (GTM) marketing route when the service’s commercial launch takes place in June.

Speaking about Warner Bros’ association with HOOQ, Warner Bros general manager N Muthuram said, “Singtel will have a strategic presence in the Indian market with their partnership with Airtel. While we are licensed to HOOQ, we also have other local partners and we have been providing content to others as well. The deal with HOOQ is to have access to all of the content that is relevant to the consumer.”

As reported earlier, the platform will have 10,000 movies and series from Hollywood, Bollywood and regional content for just Rs 199 a month. HOOQ is a joint venture with Singtel, Sony Pictures Television and Warner Bros. It will provide content from international as well as local players and has already partnered with 60 local partners.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/broadband.jpg?itok=wFUQcp0_
Wireless b'band data speed ideas date extended

NEW DELHI: With stakeholders saying that various technical and network issues are involved, the Telecom Regulatory Authority of India has once again extended the last date for views on ensuring transparency and customer awareness regarding data speeds under wireless broadband plans. Stakeholders...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/jio.jpg?itok=Cj6LToTN
Mukesh Ambani offers JioPhone from 15 Aug

At the 40th AGM, Reliance Industries chairman Mukesh Ambani introduced 'India Ka Smartphone' – the JioPhone. It is said to be a 4G-enabled cost-efficient feature phone, which works on voice commands.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Mukesh-ambani-800x800.jpg?itok=2PuwSMuG
Jio to raise Rs 200 bn for next phase of expansion

MUMBAI: Reliance Jio Infocomm (Jio) is planning to raise Rs 200 billion through a rights issue of OCPS (optionally convertible preference shares). Jio will raise the amount through the rights issue of shares to shareholders as Reliance Industries' wholly-owned subsidiary is reading for the next...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Untitled-1.jpg?itok=e81KhwdL
Synergy between quality content & branding workable in digital space, feel industry experts

MUMBAI: Providing young 'jobbers' in India with new, engaging and emotionally-connecting original OTT content that may be closer to their life, family or work situations with or without subtle brand integration would eventually lead to a pay-model (SVoD). And, that seemed to the underlying theme...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/sandeep%20reddy.jpg?itok=Cjlxi6tZ
Just 11% video viewership is on OTT: Akamai's Reddy

Video viewership is growing at about eight and a half hours a month at present, and is expected to double or triple over the next year. However, 89 per cent of video viewership is on YouTube and Facebook, and only 11 per cent is shared among OTT players in India, according to Akamai Technologies...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/alt.jpg?itok=c5gETssx
Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn

The Board of Directors of Balaji Telefilms Limited, in its meeting held on Thursday, considered and approved an investment by Reliance Industries Limited , one of India’s leading corporates, through a preferential issue of 25.2 million equity shares at Rs 164 each, aggregating to Rs 4.13 billion,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/anil.jpg?itok=53OebPp2
Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Ranveer_Singh-Colgate_MAX.jpg?itok=YbhnNFkB
YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time....

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/18/Vaguine.jpg?itok=uyvsa-eW
Paywizard's Vaguine joins Ownzones as SVP, to elevate European presence

MUMBAI: Continuing its expansion throughout Western and Eastern Europe, Ownzones Media Network, the OTT EntTech company, has named Serge Vaguine as Senior Vice President, Business Development.  Vaguine will be based in London. The announcement was made today by Douglas Lee, Head of Programming at...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories