iWorld

Health & beauty YouTube's fastest growing vertical in 2017 for India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/12/yuutube.jpg?itok=9VDw17l9

MUMBAI: YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, T-Series and ChuChu TV), earning themselves the coveted Diamond Button this year. This year, the content on YouTube is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growing vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.

During the year 2017, the biggest achievements were that 80 independent creators have crossed the one million subscriber mark. This year, 145 of 200 channels received the gold play button which requires a count of a million. Beauty & health that has been represented by six out of the top 10 rising creators, emerged as the fastest growing vertical. Regional content grew exponentially, with Jimikki Kammal and Zinggat becoming national hits.

We fell in love with a 106-year-old super chef, laughed at the raw humour of our new comedy kings, relived the golden era of Bollywood music through remixes, took the best selfie, learnt the trendiest beauty hacks, watched the most sought-after movie trailers and grooved to Punjabi beats.

2017 also saw some major new records being broken in overall views for movie trailers in India, with Baahubali 2 - The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its title track with 132 million views and remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa’s High Rated Gabru is a close third on the most trending music list, with 75 million.

Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over five million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Vox with 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to YouTube-specific content creators - BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main Chahiye Izzat.

Shaping the iconic pop-culture moments of 2017

From the fidget spinner gaining worldwide popularity to Despacito breaking every record; seeing the other side of Irrfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s Chacha Ke Patake, to making Jimikki Kammal and Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially among the regional language creators.

Top 10 Rising Creators of 2017

public://table_0.jpg

Top 10 Creators of 2017

public://tb.jpg

YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Close to 300 creators globally recreate the best of 2017’s online video moments in this rewind video.

Top Trending Videos of 2017

1. BB Ki Vines - Group Study

2. Jimikki Kammal - Dance Perfomance by Indian School of Commerce

3. ED SHEERAN - Shape Of You | Kyle Hanagami Choreography

4. Make Joke Of - Chacha Ke Patake

5. That Dumb Friend In Every Group - Amit Bhadana

6. Unique Rangoli Design using Chalni

7. Kangana Ranaut in Aap Ki Adalat (Full Interview)

8. Cheez Badi DANCE COVER | Machine | Mustafa & Kiara Advani | @JeyaRaveendran Choreography

9. Step by Step Latest Mehndi Design For Hand 2017 # 1000+

10. Zakir Khan - Life Mein Chahiye Izzat!

Biggest  Personalities of 2017 (in no particular order)

1. BB Ki Vines

2. Technical Guruji

3. Ashish Chanchlani

4. 106 yr old YouTube sensation - Mastanamma

5. Dhinchak Pooja

6. Kabita’s Kitchen

7. Harsh Beniwal

8. Sejal Kumar

9. Mahathalli

10. Tanmay Bhat

Top Trending Music Videos - India

1. Badri Ki Dulhania (Title Track)

2. Tamma Tamma Again

3. Guru Randhawa: High Rated Gabru Official Song

4. Ding Dang - Munna Michael

5. Mere Rashke Qamar - Baadshaho

6 Ed Sheeran - Shape of You [Official Video]

7. Luis Fonsi - Despacito ft. Daddy Yankee

8. Jagga Jasoos: Galti Se Mistake

9. Cheez Badi Full Video | Machine

10. Baarish | Half Girlfriend

Top Trending Movie Trailers

1. Baahubali 2 - The Conclusion | Official Trailer (Hindi)

2. Padmavati | Official Trailer

3. Judwaa 2 Official Trailer

4. Toilet Ek Prem Katha Official Trailer

5. Half Girlfriend Official Trailer

6. Begum Jaan | Official Trailer

7. Golmaal Again

8. Badrinath Ki Dulhania - Official Trailer

9. Sachin A Billion Dreams | Official Trailer

10. Tubelight | Official Trailer

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/hotstar.jpg?itok=IJq0RunE
Leaving a Job is never easy, Hotstar gives you the best ways to #QuitInStyle

In a field as exciting and opportunity-abundant as technology, a job that’s mediocre, mundane or downright mechanical just won’t cut it anymore. But, there’s never really an easy way to say goodbye. Is there? With its new #QuitInStyle series, Hotstar, India’s leading premium streaming platform,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/FilmStruck.jpg?itok=er1h7VMN
Turner International announces SVOD service FilmStruck

MUMBAI: Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros Digital Networks (WBDN) have announced a joint venture to launch a new, multi-territory movie-streaming service called FilmStruck.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Mukesh-Ambani.jpg?itok=SLjRR2PE
RIL's Rs 2.35 lakh crore investments in Jio start to payoff

BENGALURU: Mukesh Dhirubhai Ambani-run Reliance Industries Ltd (RIL) has invested a massive amount of money into the largest start-up in the world–Reliance Jio Infocomm Ltd (Jio). The RIL financials for the quarter ended 31 December 2017 (Q3 2018, quarter under review) showed that its digital...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/inter_1.jpg?itok=e6sfDxjG
Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

Intertrust Technologies Corporation, the world’s leading provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, today announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/RISHI.jpg?itok=2Yq_k4lB
Times Bridge invests in MUBI streaming service

MUMBAI: The investment arm of the Times of India group, Times Bridge, and Danish film-maker Nicolas Winding Refn have invested in specialty streaming service MUBI. The terms of the deal remain undisclosed but are understood to be similar to the revised arrangements under which China’s Huanxi Media...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/TiVo.jpg?itok=Y8Typygf
TiVo's new deal with Google includes YouTube TV

MUMBAI: TiVo Corporation, a global player in entertainment technology and audience insights, today announced that Google has expanded its multi-year patent licence agreement to include YouTube TV. The agreement covers Google’s use of TiVo’s patented technologies worldwide and offers a license for...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/mansi_0.jpg?itok=9wLb0g56
Viu set to launch musical drama spotlight 2 on 26th January

Viu, the premium video-on-demand platform by Vuclip, a PCCW media company announced the launch of Spotlight 2 making this a franchise of the successful Viu Originals series Spotlight. Presented in association with known writer and director Vikram Bhatt, the theme of the franchise is a running...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/jacma.jpg?itok=4WrqCRhi
Alibaba's India OTT may launch in three months

According to a report by The Ken, Chinese ecommerce giant Alibaba has announced plans to launch an over-the-top (OTT) video service in India over the next three months. The service will be introduced in partnership with its Indian investee company Paytm and mobile Internet subsidiary UCWeb, the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/mix.jpg?itok=T5npNhHq
Amazon India to launch 10 originals in 2018

MUMBAI: With the advent of digital and data cost coming down, there is a cut-throat competition among digital players to grab as many eyeballs as they can. Amazon Prime Video is set to launch 10 original shows in 2018 for India.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories