MUMBAI: TO THE NEW Ventures’ live video social platform #fame has roped in Bollywood star Shah Rukh Khan to interact with his fans globally with live beams.

Fans across the world will be able to chat live with Khan on 31 January on the #fame platform.

Khan enjoys a cult fan following across the world. With a global fan base exceeding a billion, SRK, as he is popularly called, will interact and engage with his fans through several live beams on #fame.

Khan said, “I have been fortunate to receive love and affection from so many lovely people from around the world, over the years. I don't like calling them just my "fans,” they are the ones who love and support me and I always look for ways in which I can give back this love. Social media has been one easy way of connecting with a lot of them. #fame now will make video interaction possible with all of them and get me a step closer to them. So, I am delighted to invite everyone - Follow iamsrk on #fame. I look forward to my live beams and interactions on #fame.”

TO THE NEW Ventures CEO Puneet Johar added, “As a live video social platform, we have seen massive user growth with over three million installs within six months since launch across Asia and we are very excited to welcome Shah Rukh to the platform. We believe that Shah Rukh will inspire millions of talented young people to use #fame as a platform to showcase their talent to the world.”