Digital video network Culture Machine raises $18 million

MUMBAI: Culture Machine, a digital video network, has raised $18 million in series B funding led by Tiger Global, Zodius Capital and Times Internet. The company had previously raised $3.5 million in series A funding from Zodius Capital and Times Internet.


Culture Machine, co-founded by Sameer Pitalwalla and Venkat Prasad, former Disney and Youtube executives, creates digital video entertainment for the internet generation by combining cutting edge technology with great content.


“In a multi-screen, multi-platform world where content is personalised and social is the new distribution, creating targeted content for global communities at scale is a challenge. These digital video platforms are the next generation of distribution, and we are building a next generation media company that uses our proprietary technology platforms, to know what content to create and create that content at scale,” said Pitalwalla and Prasad in a joint statement.


Tiger Global Management partner Lee Fixel added, “Culture Machine Media has built a world-class technology platform and the largest creator network in the country. We're excited to support the company as it innovates digital content for a rapidly growing audience.”


“Culture Machine is uniquely positioned to build “the” leading media company for the internet generation. We are very supportive of Sameer, Venkat and the team given their ability to produce and curate world class content using a cutting edge intelligence platform that uses big data to help understand, identify and monetise what content resonates with which audiences across multiple video platforms,” said Zodius Capital managing director Gautam Patel.


Chris LaRosa, former product head of YouTube Music, has joined the Culture Machine’s advisory board. At YouTube Music, LaRosa was responsible to build the vision, strategy, and the products that turned YouTube into the most popular music service on the internet and a $1 billion business for artists and labels.


Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.


Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.

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