CEA: Digital sources for content on the rise among US adults

MUMBAI: The latest study from the Consumer Electronics Association (CEA) finds that while the vast majorities (79 per cent) of online US adults obtain the video content they watch from traditional TV programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to digital sources as well.


In addition to traditional television programming, DVD/Blu-ray discs (66 per cent), free video streaming services (47 per cent) and paid video streaming services (37 per cent) are also common sources of video content.


More than half (53 per cent) of consumers say they skip commercials, yet they site traditional TV programming as being critical to the discovery of new video content, for both movies and TV shows. The sources consumers use most frequently to discover new movies are channel surfing (44 per cent), on-screen program guides (44 per cent), previews at the movie theater (39 percent), commercials on TV (39 per cent) and word of mouth (37 per cent). The leading ways consumers discover TV shows are channel surfing (50 per cent), on-screen program guides (47 per cent), TV commercials (47 per cent), word of mouth (34 per cent) and network websites such as NBC or CBS (27 per cent).

Latest Reads

Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
Bittree's redesigned website has real-time price quoting tool

Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products...

iWorld eNews
Q4-16: Apple Services clocks 24 per cent growth, Other Products revenue falls

BENGALURU: Apple Inc (Apple) Services product recorded a 24.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 30 September 2016 (Q4-16, current quarter) amidst a 9 percent y-o-y fall in total revenues. Apple Services includes revenue from Internet Services, AppleCare, Apple...

iWorld Over The Top Services
Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find...

iWorld eNews
Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories