iWorld

Carlton presents 'LegendSpeak'- a digital property to engage the new face of business

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/19/Untitled-3.jpg?itok=DGqI74mA

MUMBAI: Carlton has launched ‘LegendSpeak’ a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.

The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs, where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.

Speaking about the new property, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Business and with LegendSpeak our aim is to further strengthen our communication.”

In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2nd season of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House) and will be on till December 2016.

Elaborating about the association with The Venturator, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how Generation Y has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”

Talking about the collaboration, Ms. Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it's never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”

Elaborating on the series, Abhilasha Dafria, founder of The Venturator, said, “As an entrepreneur myself, I understand the difficulties that one faces. LegendSpeak along with The Velocity Series, is an endeavour to simplify this process. The first season received an overwhelming response from both aspiring and established entrepreneurs, which is why we have come up with the 2nd season, which promises to be bigger and better. I am extremely delighted to see big brands like Carlton and Tata Starbucks support this initiative, which reinforces their support to the startup community.”

The Velocity Series will be a six episode long series which will take place over a period of 6 months and will host some of the most successful entrepreneurs from the country. The inaugural session of The Velocity Series featured Mr. Sachin Bhatia, CEO & Co-founder TrulyMadly and Co-founder MakeMyTrip.com.

In making LegendSpeak an engaging platform, Carlton will initiate a Twitter contest inviting the audience to share questions that they would like to ask the guest due on the next show. One question will be then selected and the question will be incorporated as part of the interview under LegendSpeak. The property will see extensive promotion across all social media platforms of Carlton.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/hotstar.jpg?itok=J1c1PNND
Hotstar and Akamai create internet history

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/netflix.jpg?itok=Xh8_Op_w
Netflix most valuable media company for a short while

Netflix’s aggressive growth is becoming increasingly inevitable. For a brief period, the streaming giant emerged as the most valuable media company in the world on Thursday with a record high stock value. On Wednesday, it was already closely approaching Disney’s market value and the very next day...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cable.jpg?itok=6ht8kd6v
Jio led broadband while Hathway led wired broadband subs growth in 2018

India witnessed 5.24 percent growth in broadband internet customers in the month of March 2018 (Mar-18) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 March 2018. Hence, 205.4 lakh (20.54 million, 2.054 crore) broadband subscribers were added in March 2018

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/netflix.jpg?itok=X1f0E181
Netflix beats Comcast in market value

MUMBAI: Streaming giant Netflix, on its upward journey, has surpassed Comcast’s market value owing to a new record high of its stock price. Netflix’s market value stands closer to Disney now. While Netflix ended yesterday with a total market cap of $152.8 billion, Comcast ended with $147.15...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/acce.jpg?itok=cvchNDuc
Turner using Accenture's video solution platform for its OTT products

Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/YouTube1.jpg?itok=bI5xuadV
YouTube web series to showcase road safety awareness across India

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/ipl.jpg?itok=ppwqtR-Q
Hotstar notches up concurrent viewing world record of 8.26 million

MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/jio.jpg?itok=F4hFCU_p
JioFiber to take on DTH players

MUMBAI: December 2018 is the target that Reliance Jio has set for itself to launch its broadband services. According to a report in Digit, JioFiber will be launched in 20 cities initially with a minimum speed of 40 Mbps. An optical network termination (ONT) box will be installed in the homes of...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/alt.jpg?itok=jzR8i4cB
Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories