Broadbus Technologies in expansion mode; appoints India sales head

MUMBAI: Broadbus Technologies, Inc., the US-based next-generation video on-demand (VOD) server technology provider, has opened its European office and the appointment of industry veteran Alkesh Patel as vice president of sales for Europe, Middle East and Africa (EMEA) and India.



These moves represent a continuation of Broadbus' global expansion, joining offices in North America and research & development facilities in Beijing. The company develops fully scalable, next-generation video on-demand server systems designed to solve streaming scale, space, power consumption and live ingest issues for communications service providers deploying advanced video services such as VOD, Subscription VOD, and ultimately, full-scale Television On-Demand (TOD).



The company has established regional headquarters in the UK in response to its strong customer success in Europe, where Broadbus deployments pass nearly five million homes. The move comes at a time of rapid growth in video on demand (VOD) and time-shifted viewing -- the EMEA region has almost 40 million households with access to on-demand services, and this number will reach to 98 million by 2010 according to Informa Telecoms & Media, states an official release.


"The establishment of a European office and the addition of Alkesh Patel to Broadbus will allow us to continue to capitalize on the growing opportunity for on-demand video services in the region," Broadbus CEO Vin Bisceglia said. "In addition, it will enable us to build upon our local support and implementation partnerships, ensuring continued world- class service and support for our existing customers."


Patel joins Broadbus with 19 years of experience in the telecommunications market, and will be responsible for leading regional sales, business development and customer support activities. Prior to joining Broadbus, Patel was vice president of channel sales for EMEA at MetaSolv, where he secured and managed relationships accounting for 40 percent of the OSS company's revenues in the region, the release adds.

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