A new ?Cloudwalker? in the virtual world


MUMBAI: As the digital ecosystem in India is set to expand, the market for Video on Demand (VOD) platforms is only growing. A new kid on the bloc is Half Ticket, which claims to be India?s first curated VOD megastore.

Launched 45 days ago by CloudWalker Streaming Technologies, the company researched for seven months before giving a go ahead to the beta version of the site. CloudWalker founder Jagdish Rajpurohit says, ?We call ourselves as an enabler of one?s content in the digital world. If one has content which has a strong demand, and if people watch this content, then one will earn money.?

But how different is Half Ticket from its competitors? Rajpurohit says as a matter of strategy they decided to curate content across the internet and bring it to the platform. They see themselves as digital exhibitors at par with brick and mortar multiplexes. ?The difference between YouTube and other VOD?s is that one has to search content while in our case we make the content available to the audiences with ease,? says Rajpurohit while adding that they didn?t pay for the content.

Besides curating, the company is also creating digital content. Explaining the same he says, ?We are offering pre-marketing digital services. If one is making a film, one also shoots a lot of the making of the film which is useless. By using this and adapting our own scripts, we make customised content for producers to use for promotions.? It is also making a digital comedy serial in Hinglish of which the IP will rest with CloudWalker.

The platform is also creating a space for independent cinema which will give them an opportunity to earn revenue for a longer time. ?Half Ticket is not a video platform but it?s a digital distribution platform. It works on the strategy to help producers? monetise better,? he says.

While low bandwidth is one of the biggest challenges, according to Rajpurohit, the biggest opportunity will come when 4G enters the space. He further goes on to say, ?Compared to the last five years, I see better days ahead. But the biggest challenge will be to make people aware that premium content is available digitally and one has to pay for it.?

A 12 member team looks after curation of the content. ?Our crucial point was that the internet today is uploading close to 220 hours of content every minute. In this scenario there is a 99 per cent chance of one missing the content they wish to see until and unless there is curation involved; one will not be able to choose the best,? the executive informs.

So what is the checklist followed to select the content? Firstly, the content sourced is strictly family oriented. Secondly, the ratings and reviews based on film websites are taken into account before filling the content deck.

The total team strength of the company is 32 and is based in Mumbai. The first level of funding came from the seven promoters of CloudWalker, who have invested a total of Rs 7 crore. It is in talks with two to three more funding companies who have expressed interest in the platform.

The portal, which follows an advertisement driven model, is also reaching out to regional cinema makers. ?We are telling regional cinema filmmakers that if they want to reach out to audiences worldwide, it will become much cheaper to bring the new content to a digital platform and release it. And as far as revenue is concerned, it is the same. If a film sells two to four lakh tickets across the world, then the production house can easily earn Rs 4 to 5 crore which is not possible theatrically,? he informs.

The company plans to soon announce a Master Class for film distribution in the independent cinema.

While content from channels like Colors, MTV, Nick, Viacom18, YouTube, History TV18, Dailymotion among others is already available on the platform, it is also in talks with two GECs. ?The platform has 23,000 to 24,000 hours of content currently and is attracting a traction of 75,000 to 80,000 users every day. An app released four days ago has so far received 150 to 200 downloads,? boasts Rajpurohit.

As part of its promotions, the platform tied up with My French Film Festival India and had a special screening at PVR wherein celebrities like Digamanshu Dhuliya, Ketan Mehta and Anurag Kashyap were present.

Chalking the road ahead, Rajpurohit concludes, ?We are in talks with new film distributors and will continue bringing festivals like ?My French Film Festival? to India.?

Latest Reads

ZEE5 Originals' content cost to be 3x more than TV: Punit Goenka

Zee Entertainment Enterprises Ltd’s (ZEEL) digital venture ZEE5 has shown impressive growth in a very short span. To keep pace with the growth, the Punit Goenka-led company will highly beef up its content investment for originals as well as film titles.

iWorld Over The Top Services
Airtel launches Google Assistant based Digital Customer Care

Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.

iWorld Telecom
Airtel’s cable biz under pressure as Jio joins market

More than a tenth of Airtel’s India revenue is generated through its cable business, through broadband and digital TV. And now with Reliance Jio’s entry in the cable market through its acquisition of controlling stakes in DEN Networks and Hathway cables, Airtel is very certain to face pressure in...

iWorld Telecom
Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories