Telecom Italia & Rupert Murdoch’s Sky partner for Internet TV service


MUMBAI: Fibre-optic cable TV has landed in Italy as part of a strategic partnership between Telecom Italia and Rupert Murdoch’s Sky. The companies will be sharing their assets and their respective expertise to bring forth a key business project that will also boost ultra-broadband demand in Italy.

With this partnership, the two companies take a crucial step forward towards “convergence” between media and TLC, as the deal makes way for the first “quadruple play” offer in Italy, integrating landline and mobile services, broadband and ultra-broadband connectivity and premium television content available “anytime and anywhere” on all Internet-connected devices.

The excellence of content and the uniqueness of Sky’s viewing experience turn into drivers for spreading TIM’s ultra-broadband and, at the same time, the access to Telecom Italia’s latest generation networks allows Sky to benefit from a new distribution platform for its content and services offer.

The initiative strengthens TIM’s strategy in distributing innovative services and confirms its role as technology enabler thanks to very high-speed networks, thus bringing more and more households closer to the very quality of content and the new modes to enjoy the Sky-branded viewing experience.

Similarly, the agreement with Telecom Italia does carry a strategic meaning for Sky too, as it makes all its wide-ranging offer of programs and exclusive services available on broadband and on ultra-broadband networks as well thus extending pay TV scope to reach out, for example, those prospects who reside in the city centers of the many Italian art cities and cannot install the satellite dish and therefore access Italy's best TV offer.

The TIM Sky joint offer will be available for TIM’s private customers with a fibre-optic connection from 30 to 100 Mbit/s and 20 Mbit/s ADSL.

With TIM’s broadband and ultra-broadband networks, Sky’s television offer and user experience will equal those available via satellite. An offering featuring more than 150 channels, with all the quality of HD (about 60 HD channels and one 3D channel) and with all the innovative features that make viewing experience unique, from Sky On Demand, the video-library with more than 2500 titles to be watched at any time, to Restart, the service enabling subs to restart a movie already on air from the very beginning. All the other My Sky HD features allowing customers to record their favorite programs, pause a live show or watch again whatever scene with the replay, will be active within the summer.

For the first year, the TIM Sky offer will be proposed, as a promotion, starting from €14 per month for users already with fibre or ADSL connectivity and from €39 per month for a quadruple play package (internet landline and mobile, voice and TV content).

Telecom Italia CEO Marco Patuano said, “Today, in Italy, with Sky, we are starting a new collaboration model between Telco and Media Companies that allows us to go to the market with a fully convergent offer. We are convinced that this strategic deal is an important driver for the development of the new ultra-broadband networks and of the innovative technologies that are at the core of our business plan featuring more than 5 billion euros investments for the three years period 2015-2017. We are particularly pleased with this partnership as it allows our customers to access exclusive and high quality content thanks to Telecom Italia’s technological expertise and Sky’s editorial richness.”

“This partnership is an example of how two leading companies, that have always been investing in innovation, can join together to create something that until recently was not even possible in Italy, therefore boosting demand, so far only potential, for quality pay TV also through ultra-broadband. From now on Telecom Italia’s fibre will bring all the richness of content and the excellence of Sky’s viewing experience, with HD, on demand, Restart, My Sky features, into the houses of millions of Italian families who, for various reasons, could not install a dish. Sky is currently present on all the main distribution platforms and this agreement does carry a strong strategic value for us as it broadens Sky’s commercial prospects base. To understand its importance just think that in the UK almost 20% of households enjoy a pay TV offer through cable or broadband,” added Sky Italia CEO Andrea Zappia.

Latest Reads

ZEE5 unveils their biggest Bengali Original, ‘Sharate Aaj’ for Bangladeshi audiences on 21st February

ZEE5 today unveils its third and biggest Bengali original web-series ‘Sharate Aaj’.

iWorld Over The Top Services
ZEE5 and Dialog announce a strategic partnership to bring the largest bouquet of premium regional content to Sri Lanka

ZEE5, the largest digital entertainment platform for language content announced its very first international partnership in the SAARC region with Dialog Axiata PLC, Sri Lanka’s premier connectivity provider.

iWorld Over The Top Services
MX Player set to launch 5 new original series

MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20 February. Streaming premium content for free, this ad-supported video on demand platform hosts a large...

iWorld Over The Top Services
Prime Video reveals the first character posters for Prime Original Series – Made in Heaven

Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class...

iWorld Over The Top Services
Netflix releases official trailer for cricket fever: Mumbai Indians

Cricket Fever: Mumbai Indians follows the Indian Premier League’s superstar team Mumbai Indians on the road through the course of the 2018 IPL season, as they sought to defend their 2017 IPL crown.

iWorld Over The Top Services
SonyLiv brings a bunch of all new international shows across genres

To live up to the promise of bringing the best of international shows, SonyLiv, India’s first premium video on demand (VOD) service, has brought an all new line-up of shows.

iWorld Over The Top Services
ZEE5 targets 20x-30x increase in subscription numbers in next one year

To mark its first anniversary, ZEEL’s OTT platform ZEE5 recently announced plans to produce 72 new Originals on the platform by March 2020. Despite being part of a media and entertainment conglomerate, the super streamer continues to garner all the spotlight largely thanks to the effective progress...

iWorld Over The Top Services
Monday gets happier with 'Pyaar ke Papad'

Have you spent a Monday binge watching a rom com with a twist? For the first time on Indian television, Star Bharat is taking the initiative to launch the first five episodes of its one-of-a-kind rom-com show ‘Pyaar Ke Papad’ on Hotstar.

iWorld Over The Top Services
Amazon Prime Video Greenlights a new prime rriginal series - Bandish Bandits

Amazon Prime Video today greenlit an all new Prime Original Series, Bandish Bandits, a romantic musical created by Still and Still Media Collective.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories