Telecom Italia & Rupert Murdoch’s Sky partner for Internet TV service


MUMBAI: Fibre-optic cable TV has landed in Italy as part of a strategic partnership between Telecom Italia and Rupert Murdoch’s Sky. The companies will be sharing their assets and their respective expertise to bring forth a key business project that will also boost ultra-broadband demand in Italy.

With this partnership, the two companies take a crucial step forward towards “convergence” between media and TLC, as the deal makes way for the first “quadruple play” offer in Italy, integrating landline and mobile services, broadband and ultra-broadband connectivity and premium television content available “anytime and anywhere” on all Internet-connected devices.

The excellence of content and the uniqueness of Sky’s viewing experience turn into drivers for spreading TIM’s ultra-broadband and, at the same time, the access to Telecom Italia’s latest generation networks allows Sky to benefit from a new distribution platform for its content and services offer.

The initiative strengthens TIM’s strategy in distributing innovative services and confirms its role as technology enabler thanks to very high-speed networks, thus bringing more and more households closer to the very quality of content and the new modes to enjoy the Sky-branded viewing experience.

Similarly, the agreement with Telecom Italia does carry a strategic meaning for Sky too, as it makes all its wide-ranging offer of programs and exclusive services available on broadband and on ultra-broadband networks as well thus extending pay TV scope to reach out, for example, those prospects who reside in the city centers of the many Italian art cities and cannot install the satellite dish and therefore access Italy's best TV offer.

The TIM Sky joint offer will be available for TIM’s private customers with a fibre-optic connection from 30 to 100 Mbit/s and 20 Mbit/s ADSL.

With TIM’s broadband and ultra-broadband networks, Sky’s television offer and user experience will equal those available via satellite. An offering featuring more than 150 channels, with all the quality of HD (about 60 HD channels and one 3D channel) and with all the innovative features that make viewing experience unique, from Sky On Demand, the video-library with more than 2500 titles to be watched at any time, to Restart, the service enabling subs to restart a movie already on air from the very beginning. All the other My Sky HD features allowing customers to record their favorite programs, pause a live show or watch again whatever scene with the replay, will be active within the summer.

For the first year, the TIM Sky offer will be proposed, as a promotion, starting from €14 per month for users already with fibre or ADSL connectivity and from €39 per month for a quadruple play package (internet landline and mobile, voice and TV content).

Telecom Italia CEO Marco Patuano said, “Today, in Italy, with Sky, we are starting a new collaboration model between Telco and Media Companies that allows us to go to the market with a fully convergent offer. We are convinced that this strategic deal is an important driver for the development of the new ultra-broadband networks and of the innovative technologies that are at the core of our business plan featuring more than 5 billion euros investments for the three years period 2015-2017. We are particularly pleased with this partnership as it allows our customers to access exclusive and high quality content thanks to Telecom Italia’s technological expertise and Sky’s editorial richness.”

“This partnership is an example of how two leading companies, that have always been investing in innovation, can join together to create something that until recently was not even possible in Italy, therefore boosting demand, so far only potential, for quality pay TV also through ultra-broadband. From now on Telecom Italia’s fibre will bring all the richness of content and the excellence of Sky’s viewing experience, with HD, on demand, Restart, My Sky features, into the houses of millions of Italian families who, for various reasons, could not install a dish. Sky is currently present on all the main distribution platforms and this agreement does carry a strong strategic value for us as it broadens Sky’s commercial prospects base. To understand its importance just think that in the UK almost 20% of households enjoy a pay TV offer through cable or broadband,” added Sky Italia CEO Andrea Zappia.

Latest Reads

Intertrust and Jjadooz announce partnership to deliver virtual reality experiences to indian cinemas

Intertrust Technologies Corporation, the world’s leading provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, today announced a partnership to bring the first of its kind VR entertainment to cinemas in mid-size cities...

iWorld Over The Top Services
Times Bridge invests in MUBI streaming service

MUMBAI: The investment arm of the Times of India group, Times Bridge, and Danish film-maker Nicolas Winding Refn have invested in specialty streaming service MUBI. The terms of the deal remain undisclosed but are understood to be similar to the revised arrangements under which China’s Huanxi Media...

iWorld Over The Top Services
TiVo's new deal with Google includes YouTube TV

MUMBAI: TiVo Corporation, a global player in entertainment technology and audience insights, today announced that Google has expanded its multi-year patent licence agreement to include YouTube TV. The agreement covers Google’s use of TiVo’s patented technologies worldwide and offers a license for...

iWorld Over The Top Services
Viu set to launch musical drama spotlight 2 on 26th January

Viu, the premium video-on-demand platform by Vuclip, a PCCW media company announced the launch of Spotlight 2 making this a franchise of the successful Viu Originals series Spotlight. Presented in association with known writer and director Vikram Bhatt, the theme of the franchise is a running...

iWorld Over The Top Services
Alibaba's India OTT may launch in three months

According to a report by The Ken, Chinese ecommerce giant Alibaba has announced plans to launch an over-the-top (OTT) video service in India over the next three months. The service will be introduced in partnership with its Indian investee company Paytm and mobile Internet subsidiary UCWeb, the...

iWorld Over The Top Services
Amazon India to launch 10 originals in 2018

MUMBAI: With the advent of digital and data cost coming down, there is a cut-throat competition among digital players to grab as many eyeballs as they can. Amazon Prime Video is set to launch 10 original shows in 2018 for India.

iWorld Over The Top Services
Aastha TV to launch OTT, VOD service

MUMBAI: Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go.  The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting today  launched an app which will stream the...

iWorld Over The Top Services
BTVI brings power packed line up to decode Budget 2018

As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced...

iWorld Over The Top Services
hoichoi launches new brand anthem to celebrate life

After entertaining audiences with the best in Bengali entertainment, hoichoi, the world’s largest digital platform exclusively for Bengali content, has now launched its brand anthem. The anthem is an ode to celebration and talks about taking a break from busy schedules, getting together and having...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories