Shemaroo to distribute Playboy content to mobile platforms in South Asian territories

MUMBAI: Shemaroo Entertainment Limited enters into an exclusive association with net mobile AG to distribute content from Playboy Enterprises, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan & Bangladesh. Playboy is the most popular international men's lifestyle magazine that enjoys one of the highest recall value and is known for its exotic pictures of hot models, mind boggling videos and glamorous content. From the vast repertoire of content owned by Playboy Enterprises Inc, Shemaroo Entertainment has hand picked lifestyle and glamorous content that adheres to Indian regulatory framework.

Shemaroo Entertainment will not only distribute an array of interesting videos and imageries from  Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding. The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.

Shemaroo Entertainment is looking forward to collaborate with brands across the globe that want to leverage the international brand name - Playboy Enterprises Inc and enhance the association through mobile services, games or products. The company is in conversation with few brands for the collaboration.

Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption.”

Carsten Müller, Senior Vice President net mobile AG, “With a renowned and experienced company like Shemaroo, we have found the right partner to distribute our contents in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers.”


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