iWorld

RIL’s R|Elan ‘Fashion For Earth’ and LFW celebrate World Environment Day with #EarthTee2

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/05/ril.jpg?itok=tOioSLNa

MUMBAI: As the latest and special initiative to commemorate ‘World Environment Day’ on June 5 - Reliance Industries Ltd.’s (RIL) R|Elan ‘Fashion for Earth’ in partnership with Lakmé Fashion Week (LFW), India’s premier fashion platform, presents the #EarthTee2.

Like its predecessor, the limited-edition #EarthTee2 are made using R|Elan GreenGold - the greenest fabric with the lowest carbon footprint in the world - manufactured by recycling 50,000 PET bottles collected at the recently concluded LFW - Summer Resort ’19 edition. The aim of unveiling #EarthTee2 is to create awareness among people to switch to fashion that not only enhances aesthetics but also helps conserve the environment and our planet.

As a testimony of encouragement to young innovative designers, the #EarthTee2 has been designed by Yavi, the winner of the Highest Voted Design at the R|Elan™ Elle Graduate 2019 contest. Various designers participated in the contest, where people voted for Yavi’s design and that has been used in #EearthTee2. 

Whilst elaborating on the designing aspects, Yavi said “The collection derives inspiration from Mother Earth addressing the devastating impact of climate change, extinction of various species and an imbalance in nature. It urges consumers to act in their own capacity towards taking steps in saving the planet. The design of the #EarthTee2 collection showcases concentric cycles, signifying the economic and environmental benefits of recycling and repurposing materials. The colours used have been taken from nature which have a soothing impact on the senses.”

While launching the #EarthTee2, Mr Vipul Shah, COO – Petrochemicals Business, RIL said “The #EarthTee2 is an invitation to you to participate in our ‘Fashion For Earth’ movement. It is imperative that we all come together in spreading awareness about sustainable fabrics, fashion and living. We urge people to join in to conserve the environment and save our Mother Earth. In our business we are committed in embracing sustainable business development and focusing on promoting the concept of Circular Economy.” 

Speaking of the initiative, Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “Lakme Fashion Week is happy to collaborate with R|Elan™ to contribute towards a greener planet and hope this innovation will become a movement across events in the country. LFW has pushed the agenda towards sustainability for the past few years and we are glad that the conversation now seems to be developing strongly with brands and consumers now adopting this narrative.”

Lakme Fashion Week and R|Elan have also collaborated to celebrate a special digital media campaign for World Environment Day on ‪5th June 2019 through an initiative called #PlanetHeroes with #Earthee2. The campaign will acknowledge and amplify efforts of champions from diverse fields who have positively impacted the environment / found solutions to tackle environmental pollution through their inspiring initiatives and ideas. These include Afroz Shah (the man who has removed over 23 million kilos of plastic from the coastline through his beach cleaning campaign and the first Indian to win the Nobel prize of environment - the Champion of the Earth, awarded by the UN), Monisha Narke  (the founder of RUR GreenLife), Saumya Kalluri (the founder of Dwij), Prateek Sadhu (committed to sourcing sustainable, local ingredients), Shriyans Bhandari and national athlete Ramesh Dhami  who have collaborated on Greensole (an eco-friendly enterprise that reuses shoe soles). #PlanetHeroes will be styled in #EarthTee2 and will talk about their contributions to tackle environmental challenges.

The first edition of EarthTee was launched on last year’s World Environment Day in collaboration with renowned fashion designer Anita Dongre and R|Elan.

Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year. The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled. RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to Recron GreenGold eco-friendly polyester fibre, which in turn is converted to R|Elan GreenGold fabric for the manufacture of high-fashion apparels.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/comicstaan.jpg?itok=H7WCFkNP
Amazon Prime Video unveils the trailer for an All-New season of Amazon Original Series - Comicstaan

MUMBAI: Following the big success of Season 1, Amazon Prime Video now brings an all-new season of Unscripted Amazon Original Series – Comicstaan as part of Prime Day 2019 celebrations. The 8-episode hunt for India’s next big comedy sensation returns with all new contestants, packed with new jokes...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/paytm.jpg?itok=fsr8ZRnS
Paytm CEO Vijay Shekhar Sharma receives the Horasis-KPMG Indian Business Leader of the Year award for Entrepreneurship

MUMBAI: Vijay Shekhar Sharma, Founder-CEO of Paytm, India’s digital payments leader, has been felicitated with “Business Leader of the Year Award for Entrepreneurship” by Horasis- KPMG. The award ceremony was held in Segovia, Spain and was attended by global business leaders and corporates.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Broadband.jpg?itok=z4aRwXlA
Broadband internet subscriber additions small in April 2019

Telecom Regulatory Authority of India (TRAI) data for the month ended 30 April 2019 (Apr-19, month under review) reveals that India’s broadband subscriber base grew by 86.4 lakh (8.64 million, 0.864 crore). This is only the fourth time over the past 15 months that less than 1 crore subscribers were...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/singh.jpg?itok=sPZgurI0
Netflix India ropes in Aashish Singh as director, original film

Streaming giant Netflix continues to keep its foot on the pedal when it comes to arming its India team with some serious talent. The latest high-profile addition to the streamer’s stable is Aashish Singh, who has been roped in as director, original film. "We can confirm that Aashish Singh has...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/mobile.jpg?itok=z2ODPdh0
IAMAI requests TRAI to recognise OTT services as "digital applications"

The Internet and Mobile Association of India (IAMAI) has reiterated that the term over-the-top (OTT) does not justify the innovation in the digital applications at the application layer. In its submission on counter comments to the OTT communication services consultation paper by industry body...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/panorama.jpg?itok=Se0Yw7s2
Panorama studios international and PVR pictures collaborate to distribute films in india

MUMBAI: Kumar Mangat Pathak and Abhishek Pathak’s Panorama Studios Pvt. Ltd., a subsidiary of Panorama Studios International Limited (formerly known as Apunka Invest Commercial Limited), engaged in production and distribution of films joins hands with PVR Pictures Limited, the film arm of PVR...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/genz.jpg?itok=HVl4Ya7H
Snap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend

MUMBAI: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK and the US to explore how culture, age, and technology shape preferences and attitudes around friendship. Ten experts on friendship from around the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neeti.jpg?itok=4c5SQ0A_
Celebrated stand-up comedian, Neeti Palta joins star-studded mentor panel in the new season of Amazon Original Series, Comicstaan

MUMBAI: After a successful season 1 of the unscripted Original series, Comicstaan, Amazon Prime Video is set to release an all-new season of the one-of-its-kind popular comedy talent hunt. This time, Comicstaan Season 2 will see India’s favourite stand-up comedian, Neeti Palta joining this season’s...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/vanity.jpg?itok=UdKE5WmU
in.com finds it's way into the vanity rooms of bollywood celebrities; launches ‘Vanity Diaries’

MUMBAI: in.com, a subsidiary of Network18 Digital, launches its first-ever digital series, ‘Vanity Diaries’. Powered by Amazon Beauty and Colorbar as their make-up partner, the new offering will witness popular celebrity make-up artist Lekha Gupta unraveling beauty secrets of some of our favorite...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories