iWorld

OTT: Blink Now taps Ooyala for video ads, live streaming & real-time analytics

MUMBAI: Ooyala, a global provider of video monetization technology and services, is powering the complete video business of Blink Now, a leading premium OTT provider in the Philippines. With Ooyala, Blink Now is maximizing its business potential across three separate OTT properties with a single provider, powering ad operations, video delivery, data-driven insights and live streaming to more than 180,000 users nationwide.

A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution that improves video production workflows.

A part of SM Lifestyle Entertainment, Inc., SMLEI, the entertainment arm and subsidiary of the Philippines largest property developer, SM Prime Holdings, Blink Now is the OTT division focused on providing the best entertainment content and customer experience. The company required a sophisticated video technology provider with a powerful analytics solution to help them understand their audience's habits across its subscription-based (SVOD), transaction-based (TVOD) and ad-supported video services (AVOD).

“Supporting multiple TV-monetization models demands rich data to guide decisions. Ooyala’s analytics ties our business decisions to our audience’s desires, giving us the confidence to know what we build is what they want most,” said SMLEI Assistant Vice President of Digital Media and Head, Francis Gerard R. Tupaz.

He added, “when considering our options in the market, Ooyala stood out as they are the only video solutions provider with a comprehensive set of modern-day technologies. Backed by a local team for support and services, Ooyala immediately solved multiple challenges from reliable live streaming, audience measurement, premium content delivery and holistic ad-campaign management.”

With Ooyala IQ, Blink Now has access to up-to-the minute analytics to see what content is trending at any given time, allowing them to feature well-performing content to attract even higher viewership. Real-time multi-dimensional reports gives Blink Now granular insights to track engagement over any period of time across all properties or even individual videos. The data helps ensure they are reinvesting in highly-profitable content for the business based on its audience's’ viewing behaviors.

Using Ooyala Pulse, the customer can see how ad-loads affect drop-off and completion rates against varying content lengths. This allows them to tailor the right amount of ads to every piece of content to maximize monetisation without sacrificing user experience.

“Blink Now is great example of a modern entertainment customer in need of Integrated Video Platform solutions. With our technologies, they can grow in tandem with its audience’s appetite for video and with the industry,” said Ooyala General Manager of Asia-Pacific, Steve Davis. “And with our analytics, they now have the insights to see how audiences watch Hollywood titles versus globally-recognized TV episodes differently, what content is driving them the most money and how their audiences prefers to pay for and access content across devices.”

Ooyala will be highlighting its set Integrated Video Platform (IVP) solutions at NAB 2017 and APOS 2017. With a common data set to drive insights and inform strategies, IVP is the next generation of OVP, evolving well beyond online video platform capabilities to deliver sophisticated solutions to understand the costs and return-on-investment of video content.

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