iWorld

Jio signs up 16 million 4G subs; target, 100 million

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/10/Untitled-1_4.jpg?itok=kt7xQ0OB

MUMBAI: Think Big. Think Global. That’s been the motto of Reliance Industries chairman Mukesh Ambani. And, now the world’s biggest start-up Reliance Jio Infocomm Ltd. (Jio) -- which he has been incubating for more than half a decade -- has announced that it has achieved a global first.

The number of registered sign-ups Jio has achieved in the first month of its 4G commercial launch – September 2016 -- has crossed 16 million. That’s a faster adoption rate than that achieved by any telco or any start-up like Facebook, WhatsApp and Skype.

And, of course, Ambani is pleased as punch by the consumer response. Said he in a press release: “We are delighted and humbled by the overwhelming response across India to the Jio Welcome Offer. Jio is built to empower every Indian with the power of data. We are delighted that people have recognized this and are utilizing our services to the fullest. We are customer-obsessed and committed to improve every day to exceed expectations of our customers.”

Observers say Jio’s subscriber number could have been higher had Ambani and Jio managed to not run into a wall with older competitors like Airtel, Vodafone, Idea. Jio – which has made calls free – reported humungous amount of call failures because its rivals disallowed call connections by the newbie’s users.

Jio is looking to disrupt the entire Indian telecom ecosystem. While all Indian telcos charge for calls, Jio announced that it would not be charging for calls made using its network. And it announced cheaper data plans than rivals. It has been running its Jio Welcome Offer wherein all its services – including data and apps – are free for customers until 31 December 2016. Last week, it announced an offer for iPhone users wherein buyers of the 7, the 7 Plus, the 6, the 6 Plus, 6S, 6S Plus, and the 5SE would not be charged for data and services for 12 months.

To top it all, Jio has introduced Aadhaar-based paper-less Jio SIM activation across 3,100 cities and towns. This enables the customer to complete the SIM activation process in a matter of minutes, with only his/her Aadhaar number.

The press release states that the “this process will be extended across the country and fully stabilized for satisfactory on-boarding experience in the next few weeks.”

Ambani announced at the company’s AGM at the beginning of this month that Jio had set its ambitions high. His goal was to have 100 million subscribers to its services within a year.

Rivals have been scrambling to ward off the Jio onslaught, dropping prices for data and bandwidth, as well as offering value added services at promotional rates.

The overall Indian telecom sector has been seeing shifts too. According to the latest telecom data up to 31 July 2016, the wireless telecom subscriber base shrank to 1034.2 million as against 1035.1 million in end June. Amongst the big losers in the month were Reliance Communications which shed 32.4 lakh customers, and Tata Teleservices and Sistema lost 6,96,325 and 2,28,626 subscribers.

Bharti Airtel led in the gainers table, adding a net 10.7 lakh new customers, taking its total sub base to 256.8 million, whereas Vodafone added 326,248 to take its tally to 199.7 million. Idea signed up 256,170 users taking its final number to 176.4 million.

With Jio expected to spread out its availability further in the coming months, observers are expecting the battles to continue.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/byomkesh.jpg?itok=Y-zgJKg8
Catch the mystery of Satyakam's murder in Byomkesh on Hoichoi

After a massive success of the inaugural season of the first ever web series on Byomkesh, hoichoi, the Bengali entertainment content platform, announced the launch of its Season 2 today. The 1-hour-long first episode of Byomkesh Season 2 will start streaming on hoichoi globally from Saturday,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/samer_1.jpg?itok=t6yF7ocX
Viu & Nicotex Partner to Launch Adventure Series 'I Can You Can'

Viu announced the launch of its first adventure reality show ‘I Can You Can’ in partnership with Nicotex. The show is produced by BBC, India. With the introduction of this new style of journey-based content, Viu continues to offer fresh and compelling content in a variety of genres.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/discovery.jpg?itok=Sqxv9xYa
Discovery to launch digital channels, ties up with telcos

Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/netflix_0.jpg?itok=eP3fWaVf
Indians binge watch Netflix faster than global average

India saw a massive rise in Netflix binge-watching this year. Here’s a flashback at the most intriguing streaming moments that defined the platform’s viewership in 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/semi.jpg?itok=sqE324qM
Semi-urban connect helps FilterCopy attain top slot on Facebook

MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641)...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Mukesh-Ambani.jpg?itok=LOJOesz0
RIL to plan IPO for Reliance Jio: Bloomberg

Reliance Industries Ltd (RIL) may launch the initial public offering (IPO) for Reliance Jio by late 2018 or early 2019 to further challenge the collective might of Airtel and the Idea-Vodafone combine, according to a Bloomberg report. Reliance Jio, which hasn’t made a profit since its official...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/yuutube.jpg?itok=rbwv91hH
Health & beauty YouTube's fastest growing vertical in 2017 for India

YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories