iWorld

Jio battles incumbents as Airtel launches Rs 1495 free data plan

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/24/JIO1.jpg?itok=GvNDdXjF

MUMBAI: The fisticuffs continue in the 4G telecom marketplace. Even as Reliance Jio has been waging a war of press releases, highlighting how many of its subscribers’ calls are being refused by Idea, Airtel and Vodafone, the Sunil Mittal-led telco today too issued a press release through which it is taking a jab at the Mukesh Ambani-owned telco’s free call and data offer.

Airtel says it has started offering a free data package for Rs 1495 only, and for prepaid customers only. If you are paying for it, then how is it free? Airtel explains that consumers can surf at wild speeds up to the 30GB data and 90-day limit, after which the accelerator needle will drop to 64kbps. And that’s when the free part of surfing will come in – but at super slow speed.

At the price of Rs 1495 for 30 GB means the data is coming your way cheaper than the Reliance Jio offer of Rs 50 for a GB. The only difference is you are plonking down the money upfront.

Will Reliance Jio react to this outrageous offer from a rival telco? No one knows, but it definitely has reacted to rival telco Idea on another front: that of call drops. It says that the Aditya Birla group-owned Idea is blocking out calls from Jio customers, refusing them connectivity. Says the Jio press release: “Adequate interconnection capacity so that call failure rate is less than 5 per 1,000 is a license obligation of all telecom operators. As against this, over 750 calls per 1,000 are failing per day between Idea and Jio networks, which translates to four crore calls failing per day. Over 12 crore calls fail daily between Jio and the networks of Airtel, Vodafone and Idea. This is a breach of licence conditions by the incumbent operators and severely impacts customer interests. This is against zero call failures on the Jio network.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Vishal%20M-Story.jpg?itok=UZn3O9sj
"We have a multi-headed monetization approach for Viu"- Vishal Maheshwari

In January 2016, emerging markets OTT service Vuclip – operated by Hong Kong based PCCW -  appointed former Yahoo executive Vishal Maheshwari as country manager, India, close to the launch date of its Indian product. The Viu launch went through successfully three months later under his supervision...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Untitled-1.jpg?itok=-SqDUEAS
Womens's World Cup final draws record viewers on Hotstar

MUMBAI: Cricket continues to rule in India. Even if you don’t have the likes of Virat Kohli, Mahendra Singh Dhoni, Yuvraj Singh and Rohit Sharma on the field or screen. The team at the 21st Century Fox owned Hotstar were more than happy to discover the upscaling in viewership that even women’s...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/BARC-EKAM_1.jpg?itok=4Wg_43xp
Global digital platforms adapting locally for BARC's EKAM

NEW DELHI: Broadcast Audience Research Council of India (BARC India)’s first product under EKAM brand, to be launched in the first quarter of 2018, will be measurement of video advertisements on digital platforms. Global digital platforms are being exhorted to make some quick changes in service...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/google.jpg?itok=FDWgi8W_
Google parent Alphabet’s profit hit by EU fine

Google’s parent Alphabet has reported a quarterly profit of USD 3.5 billion, with a massive fine by the European Commission biting into earnings.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/5555.jpg?itok=cHV3YylK
Balaji may formalise RIL stake purchase at 16 Aug EGM

MUMBAI: Balaji Telefilms, in a communique to the BSE and the National Stock  Exchange, intimated about its extraordinary general meeting to be held on 16 August at "The Club", 197, Juhu Versova Link Road, Opp.  D. N. Nagar  Police Station, Andheri (W), Mumbai- 400 053, Maharashtra.  The  cut-off...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Vodafone-Idea.jpg?itok=BWpDia8B
$23 bn Voda-Idea merger approved, 407 mn combined subs

MUMBAI: Consolidation in the telecom sector seems to be progressing well, especially in the backdrop of big leaps by the new entrant Reliance Jio. The Competition Commission of India reportedly approved US$23 billion Vodafone-Idea merger unconditionally, with no additional scrutiny. Idea and...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/dekkhao2.jpg?itok=VPczYTAq
Dekkho expands regional language content offering

MUMBAI: Dekkho has partnered with some of the top online content24 creators in the country like ScoopWhoop, FilterCopy, Pinkvilla, 9X Media, Put Chutney, Being Indian and East India Comedy. In a bid to create an entirely alternate destination and divergence from YouTube and Facebook, and to...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/OTT2-800x800.jpg?itok=-BCQbCiB
17 mn SVoD homes to generate $ 1.8 bn in West Asia & Africa by '22

MUMBAI: Middle East (West Asia) & North Africa OTT TV episodes and movies will generate revenues of US$1.75 billion by 2022; more than quadruple the US$428 million recorded in 2016. According to the Middle East and North Africa OTT TV & Video Forecasts report, SVoD's dominance of the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/alt.jpg?itok=7yZ6rAe2
ALT Balaji announces Dhimaner Dinkaal – its first Bengali original

The clear message that came out of Indiantelevision.com’s second VIDNET was that you have to have exclusive or original programming. And delivering it in India’s regional languages – well that is something OTT players will have to do if they want to get granularity in their traction.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories