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Airtel makes it easier for customers to upgrade to a 4G smartphone

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MUMBAI: Bharti  Airtel  India's   largest  telecommunications   services provider,today rolled out another special initiative to help more Indians get on to the digital highway.

Under  the initiative, Airtel customers  on 2G/3G mobile  devices will  be eligible  for  30 GB data FREE data when they upgrade to a 4G smartphone. Prepaid customers will get FREE 1GB data every day for 30 days over and above any pack they charge with. Postpaid customers will get FREE 30GB data (with rollover) in their first bill cycle over and above their  plan benefits.

Bharti Airtel, CMO, Vani Venkatesh said: "While  4G smartphones are fast becoming the norm, for millions of  customers  with  feature phones/3G devices  the  upgrade  to  a 4G smartphone is a big decision  and a long term  investment. This is one of the largest customer  rewarding programs  & with this initiative our customers shall get an opportunity to experience  the online  world  at 4G speeds and fully unlock the potential of their  smartphones. We believe this will help millions of our customers  to fulfil their  aspiration of owning  a 4G smartphone by making the transition more  rewarding."

This programme will complement Airtel's  'Mera  Pehla Smartphone' initiative, under  which  Airtel is partnering multiple mobile  handset  manufacturers to  create  an open  ecosystem  of  affordable 4G smartphones and bring them to the market  for virtually the price of a feature phone. The initiative has received very positive response from customers  across India. Airtel has already  tied up with Samsung, lntex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, ltel, Zen, Karbonn  and Lephone. Under the program. All these smartphones come with exciting cash back benefits  and special bundled plans with data and unlimited calling.

Customers  can check the  eligibility and claim the free  data benefits  by calling  the  toll  free  number 51111 or on My Airtel App. The 30GB FREE data benefit will be provisioned within 24 hours of making the claim. For more information, customers  can visit the website airtel.in/4gupgrade.

Inline  with this initiative, Airtel also rolled out an integrated brand campaign that will run across digital and TV and can be viewed here https://www.youtube.com/watch?v=lew4-nBTniQ

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