iWorld

4K technology touted to transform 'onscreen' viewing in Asia

MUMBAI: HD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia’s way.  4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter’s standard of 1920 x 1080 pixels. Naturally, 4K brings to viewers sharper, higher clarity images and videos.



BroadcastAsia2014 – Offering a preview of cutting-edge 4K technology

Come June at  BroadcastAsia2014, players from Asia’s TV and broadcasting industries will be able to feast their eyes on the most avant-garde 4K technology available globally, presented by some of the world’s foremost companies in the TV viewing playing field. Leading international exhibitors such as  Canon,  EVS, Grass Valley,  Quantel, Orad,  Red Digital Cinema,  Village Island,  Sony and many more will be showcasing their cutting edge 4K/UHD products.



Orad, a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions, will be highlighting at BroadcastAsia2014, its new tapeless broadcast graphic and video server workflow technology – Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows.



Click here for full report

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