iWorld

25% of Rural Maharashtra Uses Internet Services on their Phones reveals Chrome survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/09/Untitled-1_23.jpg?itok=P4A2nzJ2

MUMBAI: Post a successful execution of the world’s largest rural survey by Chrome Data Analytics and Media, the company has revealed some game- changing numbers for FMCG brands.

Amongst other findings, the Rural Establishment Survey states that while 80% of rural Maharashtra uses mobile phones, only 20% are actually using internet services on them. The extensive survey that was spread across a period of 15 months, has also reported a number of other interesting insights that will change the way FMCG brands are targeting their user base.

When it comes to educational infrastructure, the rural institutions seem to be moving in the right direction. According to the report, 1/3rd of schools in the area have access to the internet. The report also goes into marketing and branding effectiveness through the questionnaire. For example, one of the country’s largest selling two-wheeler companies is still known by its former name, years after breaking up with its Japanese collaborator.

On speaking to Chrome DM CEO Pankaj Krishna about the impact of this study he stated that ‘The study has taken a deep dive into rural India’s consumer behavior and habits, which is a sure shot solution for FMCG brands to redirect their sales and marketing strategies.’

Further to this, the report is aimed at assisting companies to tap the untapped market. Especially since 74% of the Indian population still resides in rural areas, there is a huge opportunity for companies to scale up their sales to the next level.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gandhi.jpg?itok=UbecJErN
Paytm appoints Ex- RBI deputy governor as advisor

Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sonyliv.jpg?itok=ndD8EuJn
Yoga in the palm of your hand by SonyLIV

SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India's first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/aktbalaji.jpg?itok=TwEzMVOk
ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/hoichoi.jpg?itok=9WgD-nQl
Hoichoi announces new web series titled "Charitraheen"

Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called 'Charitraheen'.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ashok.jpg?itok=qoUzBkHi
Applause Entertainment appoints Ashok Cherian as head of marketing and revenue

Applause Entertainment, the Sameer Nair-led content studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their head of marketing and revenue. At Applause Entertainment, Ashok will lead integrated marketing and brand building and drive revenue for the brand.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/YouTube-800.jpg?itok=GNzgr_8R
YouTube launches two new streaming services in 12 countries

MUMBAI: YouTube has launched YouTube Red, YouTube, two paid services Music in 12 new countries. Google has announced that YouTubeMusic and YouTube Premium will continue its global rollout.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/ji.jpg?itok=Xbsd_XpY
Reliance Jio continues data pricing onslaught with more offers

Mukesh Ambani-owned Reliance Jio has upped the ante yet again. In the ongoing data pricing war, Jio's latest move is bound to leave its rivals feeling more uneasy than before. The message is loud and clear: India's wealthiest man is in no mood to relent in his bid to seize control of the country's...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/jio.jpg?itok=GS2MzwnW
Reliance Jio to soon launch 5G services: all you need to know

After Reliance Jio took lead in revolutionising how people access the internet with 4G network, it is now preparing to upgrade to lightning speed 5G services. According to media reports, the company has upgraded its 4G IP network and started a pre-5G internet service much ahead of its domestic...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/paytm.jpg?itok=04vb7SgX
Paytm Inbox makeover includes addition of cricket, entertainment

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder's motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories