YouTube FanFest returns to India with global & local stars


MUMBAI: YouTube and Branded Limited with Pepsi, in association with HP have brought back the YouTube FanFest to Mumbai, which is an exclusive live show bringing together established and emerging YouTube stars from India and around the world with fans.

YouTube FanFest, which debuted in India last February, provides fans with the unique opportunity to meet their favorite internet heroes in person. 

This year, YouTube FanFest is set to take center stage on 20 March at the NSCI Indoor Stadium in Mumbai. Over 6,000 fans will get face-to-face with some of YouTube's biggest stars, local internet sensations and up-and-coming talent performing live on stage.

This year?s show features a dynamic mix of music, comedy, dance, fashion and even cooking, all together on one stage. The line-up for the YouTube FanFest Mumbai encore features 24 widely popular YouTubers, including Superwoman, Bethany Mota, Jus Reign, TVF ONE, Kanan Gill and Biswa Kalyan Rath and East India Comedy.

?Over the past year, we?ve seen popular Indian creators emerge on YouTube and excite people around the world. We?re bringing YouTube FanFest back to Mumbai for a second showing to celebrate this new generation of YouTube stars with some of YouTube?s most passionate fans in Asia,? said YouTube Asia-Pacific director of content and operations Gautam Anand.

?This FanFest in Mumbai is going to be the largest FanFest ever. More stars, more fun and more screaming fans in one of YouTube?s largest Asian markets,? said YouTube FanFest producers and branded CEO Jasper Donat.

According to PepsiCo India VP - marketing Vipul Prakash youngsters today are creatively inspired, not scared of new experiences and eager to live life in the now. He further stated that consumers and brands across the world are stepping it up to make great things happen through collaborative innovation and a sense of disruption that?s soon becoming a norm. 

?For us, the YouTube FanFest exemplifies all of this and stands for original creativity and the young consumer taking control. These values perfectly embody the Pepsi consumer. We are extremely excited to partner with the YouTube FanFest this year, and in true Live It Abhi style, we look forward to cheering the creative, inventive and spirited young consumer,? added Prakash.

HP India head of marketing, printing and personal systems Lloyd Mathias believed that India has one of the youngest populations in the world and through the FanFest, HP is able to connect with the new generation who are bending the rules as they go creating and enjoying content. 

?Keeping millennia?s? needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to bring their creativity to life and go that extra mile,? Mathias said.

To make this day more memorable, fans will have chance to get up close and personal with the stars through promotions run by the YouTubers themselves. Jus Reign, Kurt Hugo Schneider, and Sam Tsui will join several other global and local music sensations for the performances in Mumbai.

"I'm pumped to finally be coming out to Mumbai to see many good looking faces that are way more good looking than mine, see you all on the 20th. ALL OF YOU?? said Reign.

"We are really looking forward to this Fanfest. We've never been to India and we are totally excited to be coming to Mumbai to meet fans and to collaborate with other artists,? said Schneider and Tsui.

"Biswa and I are extremely excited to host the second-ever FanFest in Mumbai, to see fans who like our work, and to meet other creators from around the world who we are fans of! We?re counting down the days!" said Kanan Gill.

Latest Reads

Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom
Netflix adds 6.96 mn subscribers in Q3

After a disappointing Q2 result, global streaming giant Netflix has again beat all expectations in its Q3 earnings. Netflix has not only added 6.96 million subscribers in this quarter but it has reported $4 billion streaming revenue for the quarter which is up 36 per cent year over year.

iWorld Over The Top Services
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services
Netflix Q3 app revenue up 90% y-o-y

Netflix's financials show it had a strong Q3 on mobile. The app dramatically observed an upswing by generating gross $243.7 million which represented a 90 per cent year-on-year increase as compared to Q3 2017. The popular streaming app has surpassed an estimated $1.4 billion in total gross revenue...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories