iWorld

Yahoo buys Flurry to scale up its mobile ad biz

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/07/22/yahoo-original.jpg?itok=f2McUWPp

MUMBAI: As internet and social media giants is speeding up to add specialised startups to boost their advertising business, Yahoo too is following the trend. Yahoo has announced that it has reached a definitive agreement to acquire Flurry, a mobile ad and analytics company.

A statement issued by Yahoo mentioned, “Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo’s commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, the companies can make mobile experiences better through products that are more personalized and more inspiring.”

Analytics are critical for all mobile developers to understand and optimise their applicationsThe combined scale of the two companies will accelerate revenue growth of developers and publishers across the mobile ecosystem.

In addition, the joined offerings of Yahoo and Flurry will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences.

As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly. Yahoo’s mobile display and search revenue each grew more than 100 per cent year-over-year. More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36 per cent increase year-over-year. The average Yahoo user now spends 86 per cent of his/her time on smartphones in apps

“Yahoo’s growth in mobile traffic comes from great people and great products. Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success,” said Yahoo SVP advertising technology Scott Burke.

“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better. With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals,” mentioned Flurry president and CEO Simon Khalaf.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amazone-prime%20%281%29.jpg?itok=3CN-hLuv
Amazon Prime Video India ties up with OML

Amazon Prime Video India has entered into a partnership with OML (Only Much Louder) to release 14 comedy specials exclusively for Amazon. The shows are set to launch in May.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/TDSAT800_0.jpg?itok=Qtkmakk-
Idea petitions TDSAT against TRAI; price war set to escalate

MUMBAI: Idea Cellular has petitioned TDSAT seeking to stop Reliance Jio from continuing free services till 31 March. In December 2016, India's largest telco Bharti Airtel had moved the tribunal over the same issue.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Niti_Aayog-Narendra_Modi.jpg?itok=xIS0FZLC
Sops offered to promote indigenous electronics industry

NEW DELHI: In a move to give incentive to the electronics sector, the Government has taken steps to expedite investments into the Electronics System Design and Manufacturing (ESDM) sector in India to achieve the goal of ‘Net Zero imports’ in electronics by 2020.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Horrid-Henry_Nitesh-Kripalani.jpg?itok=PAxZhLTA
Zodiak shows to be on Amazon Prime in early '17

MUMBAI: Zodiak Kids has announced that it has sold a series of titles to Amazon India, in a deal amassing over 100 hours. The shows are set to launch on Amazon Prime Video in early 2017.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/Anupam-Shrivastava.jpg?itok=fURGQS0W
BSNL launches FMT & Ditto TV; 4G planned this year

MUMBAI: State-run BSNL is now making diligent changes to their services. The service provider has gone beyond its limits and adapting to the dynamic changes in the Indian telecom scene.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/Mukesh-Sunil.jpg?itok=FTXaEv5U
Jio may use US$4.4bn to lay OFC, expand network to stifle competition

MUMBAI: It's common knowledge that Reliance Jio, Mukesh Ambani's telecom venture, is up against incumbent rivals such as Vodafone, Bharti Airtel, and Idea Cellular. Jio closed 2016 with 72.4 million subscribers. Last September, it claimed to be the fastest growing technology operation in the globe...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/mtnl-800x800.jpg?itok=WuUVxEfE
NDMC-MTNL tie up to provide free Wi-fi & FTTH

A fresh attempt is being made by the New Delhi Municipal Corporation (NDMC) to provide free Wi-Fi services in Connaught Place and Khan Market with a tie-up with the Mahanagar Telephone Nigam Ltd, after the first attempt lost credibility with complaints of slow or no connectivity.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/OTT-800X800.jpg?itok=YgbC4X3B
Global OTT may expand at 14.5 per cent CAGR

MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ambani.jpg?itok=HWZwbeyv
Q3-17: Reliance: Jio busts records, organized retail op profit grows 55 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 31 December 2016 (Q3-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories