iWorld

Yahoo buys Flurry to scale up its mobile ad biz

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/07/22/yahoo-original.jpg?itok=wpAiO2V3

MUMBAI: As internet and social media giants is speeding up to add specialised startups to boost their advertising business, Yahoo too is following the trend. Yahoo has announced that it has reached a definitive agreement to acquire Flurry, a mobile ad and analytics company.

A statement issued by Yahoo mentioned, “Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo’s commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, the companies can make mobile experiences better through products that are more personalized and more inspiring.”

Analytics are critical for all mobile developers to understand and optimise their applicationsThe combined scale of the two companies will accelerate revenue growth of developers and publishers across the mobile ecosystem.

In addition, the joined offerings of Yahoo and Flurry will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences.

As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly. Yahoo’s mobile display and search revenue each grew more than 100 per cent year-over-year. More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36 per cent increase year-over-year. The average Yahoo user now spends 86 per cent of his/her time on smartphones in apps

“Yahoo’s growth in mobile traffic comes from great people and great products. Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success,” said Yahoo SVP advertising technology Scott Burke.

“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better. With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals,” mentioned Flurry president and CEO Simon Khalaf.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Ajit%20Pai.jpg?itok=Cx6Lc99E
Small US broadband businesses relieved from needless regulation, piracy protection mooted

MUMBAI: A government decision in the U.S. reminiscent of India's so-called one-window clearance policy has made life easier for small businesses. The Federal Communications Commission (U.S.) has relieved thousands of smaller broadband providers from onerous reporting obligations stemming from the...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/SavvyHB%20and%20Dilip%20Venkatraman.jpg?itok=Dh02Tyt9
VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD

MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN - Mobile World Congress at Barcelona....

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/zee-tv%20%281%29.jpg?itok=uqmpsK6N
'Sa Re Ga Ma Pa Li’l Champs' on Zee TV via dittoTV

Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/viu%20%281%29.jpg?itok=9o5ylNuf
Viu enters Middle East, to provide buffer-free content

Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/youtube%20%281%29.jpg?itok=VjFzK0wR
YouTube FanFest returns with AIB, Abish Mathew & Vidya Vox

Shout out to all the YouTubers in town. Mumbai, the city of dreams, is all set to host the fourth YouTube FanFest on 24 March. The event will take place at JioGarden, Bandra Kurla Complex. Every year, YouTube brings together top YouTubers from around the globe for a live performance and fans get...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Rachel-do-Valle%20%281%29.jpg?itok=_Acmt_dK
Brazilian TV Producers rebrands as Brazilian Content as per AV trend

Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/bruce%20%281%29.jpg?itok=UE7AcSBa
Bruce Anderson announced as Dejero CEO

Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Kumar%20Ahuja-800x800.jpg?itok=vbToTchE
Eros Now partners SpeedPay, bundled with BSNL

MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bobbles%20%281%29.jpg?itok=LTEeg7Ky
Bobbles DTH/OTT offers top Indian TV channels in Europe

Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

iWorld Pay-Per-View

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories