Twitter makes first acquisition in India with Zip Dial


MUMBAI: Twitter India has acquired the Indian marketing start up Zip Dial, in order to make the micro blogging site more accessible to people in India and around the world. This is Twitter?s first acquisition in India and is pegged close to $30-$35 million. ZipDial was co-founded by Valerie Wagoner, Amiya Pathak and Sanjay Swamy.

Making the announcement on the micro-blogging site, Twitter India and Southeast Asia market director Rishi Jaitly said, ?On behalf of our India operations, I?m delighted to welcome Zip Dial?s leadership, employees and a new office in Bangalore to the spirited team that is Twitter India.?

With the new deal in the kitty, Jaitly added that their primary mission was to reach out to every Indian with a mobile device in order to facilitate a relevant Twitter experience. ?We believe Twitter ? a platform invented for SMS and rich in media ? is a perfect match for India, a mobile-first country with a celebrated media heritage,? he said.

Twitter and Zip Dial already have a history of getting content to Indians. In recent times Bollywood actors like Shah Rukh Khan, Amitabh Bachchan and Rajinikanth have partnered with Twitter and Zip Dial to allow users to follow these celebrities by making a toll-free ?missed call? to a designated phone number. Callers then started receiving inbound content on their phone in real time through voice, SMS or an app notification.

During last year?s general elections, the two national political parties, Bhartiya Janata Party (BJP) and Indian National Congress (INC) worked in tandem with both the partners to make their accounts accessible to all users in India on any phone, on any network and in any language.

Jaitly concluded by saying that with the Cricket World Cup around the corner and more Indian icons joining the platform every day, 2015 promises to be another big year for Twitter in India.

Latest Reads

Amazon Prime Video rates cheapest in India

A recent study has found online streaming platform Amazon Prime Video is the cheapest in India.

iWorld Over The Top Services
Netflix Confirms All-Star Hindi Talent for Original Film Mowgli: Legend of the Jungle

Bringing together an all-star cast of talent, Netflix announced today Abhishek Bachchan, Madhuri Dixit, Kareena Kapoor, Anil Kapoor and Jackie Shroff as the lead Hindi-language talent for the upcoming Netflix film, Mowgli: Legend of the Jungle.

iWorld Over The Top Services
Vidnet2018: Regionalisation, localisation the way forward for the OTT industry

Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment related scenarios. On the stage of Vidnet 2018, hosted by Indiantelevision.com, experts from India’s leading OTT platforms were present.

iWorld Over The Top Services
Instagram releases India’s top food hashtags

Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe.

iWorld Social Media
ALTBalaji content head Nimisha Pandey steps down

Nimisha Pandey, the content head of ALTBalaji, the digital platform of Balaji Telefilms Ltd, has put down her papers.

iWorld Over The Top Services
ShareChat, TVF team up in search of India’s next Viral Stars

Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars.

iWorld Over The Top Services
Brands willing to spend double digits for branded content: TVF's Vijay Koshy

They are viral, that's for sure. Churning out millennial-relatable content, The Viral Fever (TVF) is not only one of the leading content creators in the digital space but can be termed as a pioneer too. It has been creating web-series with killer brand integrations from a time when the idea of...

iWorld Over The Top Services
Vidnet2018: OTT industry says innovation the need of the hour

In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite television still holding its dominance.

iWorld Over The Top Services
Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories