iWorld

Twitter launches self-service ad platform for SMBs in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/03/twitter_logo%20%281%29.jpg?itok=0cZJ2Yk3

MUMBAI: Twitter has launched its self-service advertising platform for small and medium-sized businesses (SMBs) in India. With this, Twitter has now expanded Twitter Ads? reach globally from 33 countries to over 200 countries and territories.

 

Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced that the total active advertisers, including SMBs were approximately 100,000.

 

?Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales,? said Twitter SMB lead for Asia Pacific Emily Huo.

 

There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use the Twitter platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.

 

Twitter self service advertising platform - better than tweeting for free

 

Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. The great thing about the platform is that companies can set their own budgets. There is no minimum requirement for spends and the campaign can be started and stopped at any time. The self-service ad platform has been developed so it is as easy to use as possible, while providing businesses and individuals with all the tools they need to advertise effectively. All one needs is a Twitter account and a USD credit card to get started.

 

With Twitter Ads, advertisers can now select the best ad format for their campaign, reach their target audience as well as track and analyse results in real time.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/mirzapur.jpg?itok=Aqrk2DaP
Amazon Prime Video India and Excel Media & Entertainment Release the Trailer of the Highly Anticipated Prime Original Series, Mirzapur

Amazon Prime Video and Excel Media & Entertainment today released the trailer of the highly anticipated Prime Original Series – Mirzapur. Set in the heartland of India

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/al.jpg?itok=QbPlbu30
Airtel, Jio turn to AI to improve customer service

Every industry and player is adapting to Artificial Intelligence (AI) in today’s time and the Indian telecom industry isn’t far behind. In order to offer better customer service and experience, telcos like Bharti Airtel and Reliance Jio are turning to AI.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/netflix_0.jpg?itok=rkyJupzV
Netflix to raise $2 bn for original content

American media services provider, Netflix, is planning to raise an additional $2 billion through bond offering.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/netflix.jpg?itok=KgBD5qW_
Netflix makes up 15% of total downstream traffic on global internet

The world’s largest over-the-top (OTT) player, Netflix, makes up 15 per cent of the total downstream volume of traffic across the entire internet, according to The Global Internet Phenomena reports by Sandvine released in October 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/Punit-Goenka.jpg?itok=3YeKsOOS
ZEE5 Originals' content cost to be 3x more than TV: Punit Goenka

Zee Entertainment Enterprises Ltd’s (ZEEL) digital venture ZEE5 has shown impressive growth in a very short span. To keep pace with the growth, the Punit Goenka-led company will highly beef up its content investment for originals as well as film titles.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/airtel_0.jpg?itok=V18qau8-
Airtel launches Google Assistant based Digital Customer Care

Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/airtel.jpg?itok=KykcwnmM
Airtel’s fixed line broadband biz under pressure as Jio enters the fray

More than a tenth of Airtel’s India revenue is generated through its cable business, through broadband and digital TV. And now with Reliance Jio’s entry in the cable market through its acquisition of controlling stakes in DEN Networks and Hathway cables, Airtel is very certain to face pressure in...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Facebook_800.jpg?itok=OR0GQ8Cb
Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Jio_800.jpg?itok=pp4vLPSn
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories