MUMBAI: Twitter has launched its self-service advertising platform for small and medium-sized businesses (SMBs) in India. With this, Twitter has now expanded Twitter Ads’ reach globally from 33 countries to over 200 countries and territories.

Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced that the total active advertisers, including SMBs were approximately 100,000.

“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales,” said Twitter SMB lead for Asia Pacific Emily Huo.

There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use the Twitter platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.

Twitter self service advertising platform - better than tweeting for free

Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. The great thing about the platform is that companies can set their own budgets. There is no minimum requirement for spends and the campaign can be started and stopped at any time. The self-service ad platform has been developed so it is as easy to use as possible, while providing businesses and individuals with all the tools they need to advertise effectively. All one needs is a Twitter account and a USD credit card to get started.

With Twitter Ads, advertisers can now select the best ad format for their campaign, reach their target audience as well as track and analyse results in real time.