iWorld

Twitter Amplify launches in India

MUMBAI: It’s time for making money from Twitter. Starsports.com and Vodafone India have tied up with Twitter for its Twitter Amplify programme in India for the first time. Through the programme, the broadcaster and the brand will be tapping into growing social conversations around TV programmes especially live sports.

 

Twitter Amplify allows broadcasters to publish their best content directly to Twitter and then monetise it with advertisers through sponsorship packages. Assisted by ‘promoted tweets’, it will amplify the reach of the video content distributed through companies’ Twitter accounts.

 

Through the programme, starsports.com looks to enhance viewer experience across the web and mobile by offering high quality clips of sporting action directly to consumers engaged in conversations on Twitter around live matches. It says, “This is likely to lead to greater engagement around live sports in social media as well as create an opportunity for fans to consume the action without leaving the conversation.”

 

Advertisers will be able to tap into social conversations on Twitter along with a multi screen audience engagement strategy to consume content wherever or whenever they want.

 

“2014 is a great year for Twitter becoming the social soundtrack for television as 95 per cent of the public social conversation around TV is happening on Twitter today, especially for live sporting events. Broadcasters and brands know that Twitter is a natural TV companion that drives audience tune-in, engagement and affinity,” said Twitter India market director Rishi Jaitly.  “We look forward to working with cutting-edge broadcasters and advertisers, like Star Sports and Vodafone, who want to tap into a compelling second screen experience We are delighted that cricket fans can now enjoy TV highlights in real-time on Twitter," he added.

 

Star India head of digital business Ajit Mohan said, “We have built starsports.com as the most compelling destination for fans in India to follow sports on a mobile screen and the best platform for advertisers to reach an attractive audience on digital. This program is a new innovation for us to understand the possibilities of being present when the conversations are happening on Twitter.”

 

Vodafone India chief commercial officer Vivek Mathur said, “As a brand we are always looking at innovative ways of driving brand engagement and conversations on social media. Cricket (and sports in general) is one of our identified passion points and one with which Vodafone has a huge association. We are very excited to be the pioneers in launching a new social innovation in India centered around Twitter and cricket.”

 

Through this partnership, Twitter users will receive timely updates about their TV experience and remind them to tune in to the live cricket action and key sporting moments.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_38.jpg?itok=ljGSrZm0
Twitter and Rolling Stone India partners live Twitter music gigs called #RollingWith

Twitter India and music monthly Rolling Stone India has teamed up to kickstart a new bi-monthly partnership. Called #RollingWith, this curated partnership will see Indian indie musicians and visiting global acts perform live at the Twitter India #BlueRoom, and the performance will be broadcasted...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_26.jpg?itok=1ABMDRIF
Shopmatic helps SMEs and individual entrepreneurs in APAC

Shopmatic, a Singapore-based e-commerce company providing a platform for any merchant to take their business online, has joined hands with leading e-commerce marketplaces like Amazon, eBay, Lazada. The alliance will seamlessly enable Shopmatic merchants in Singapore to develop their own webstores...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_6.jpg?itok=mzzRWze5
Twitter India kicks off #GoLive bootcamps

MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_1.jpg?itok=vFeEZsoY
Hooq plans to invest $2 million on original Indian content

Hooq plans to invest $ 2 million in Indian original content in India. This is part of its APAC strategy to start sourcing local original content in Asian countries.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_0.jpg?itok=ykc-x4xP
Govt defers mega spectrum auction to Oct 1

The Indian government has deferred to Oct 1, 2016 mega sale of mobile frequencies that are aimed at ushering in quality telecoms services, including 4G services capable of delivering hi-speed broadband speed for easy video delivery.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/2_0.jpg?itok=l9LReHXP
"Cost of data is the only barrier for hyper growth of Hotstar & other OTT platforms:" Ajit Mohan

It’s considered as amongst the hottest of the OTT platforms in India. Star India’s Hotstar has earned that tag. Being a first mover in the space, it today boasts about 75 million downloads from the mobile nation India – far far ahead of the 30 odd OTT platforms which have popped up.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_2.jpg?itok=TczQE88M
BSE seeks & gets clarification on Eros Now-RelianceJio deal

The Bombay Stock Exchange (BSE) today sought clarification from Eros International Media Ltd with reference to news relating to Eros Now’s integration deal with Reliance Jio.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/CqicBZ6XYAEkgd9_0.jpg?itok=WHqBbVqu
SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/OTT.jpg?itok=XPO5_9PU
Amagi launches live linear OTT playout platform on cloudport

MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories