iWorld

Twitter Amplify launches in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/08/07/Twitter-Logo-Icon-by-Jon-Bennallick-02.png?itok=f_odSEME

MUMBAI: It’s time for making money from Twitter. Starsports.com and Vodafone India have tied up with Twitter for its Twitter Amplify programme in India for the first time. Through the programme, the broadcaster and the brand will be tapping into growing social conversations around TV programmes especially live sports.

Twitter Amplify allows broadcasters to publish their best content directly to Twitter and then monetise it with advertisers through sponsorship packages. Assisted by ‘promoted tweets’, it will amplify the reach of the video content distributed through companies’ Twitter accounts.

Through the programme, starsports.com looks to enhance viewer experience across the web and mobile by offering high quality clips of sporting action directly to consumers engaged in conversations on Twitter around live matches. It says, “This is likely to lead to greater engagement around live sports in social media as well as create an opportunity for fans to consume the action without leaving the conversation.”

Advertisers will be able to tap into social conversations on Twitter along with a multi screen audience engagement strategy to consume content wherever or whenever they want.

“2014 is a great year for Twitter becoming the social soundtrack for television as 95 per cent of the public social conversation around TV is happening on Twitter today, especially for live sporting events. Broadcasters and brands know that Twitter is a natural TV companion that drives audience tune-in, engagement and affinity,” said Twitter India market director Rishi Jaitly.  “We look forward to working with cutting-edge broadcasters and advertisers, like Star Sports and Vodafone, who want to tap into a compelling second screen experience We are delighted that cricket fans can now enjoy TV highlights in real-time on Twitter," he added.

Star India head of digital business Ajit Mohan said, “We have built starsports.com as the most compelling destination for fans in India to follow sports on a mobile screen and the best platform for advertisers to reach an attractive audience on digital. This program is a new innovation for us to understand the possibilities of being present when the conversations are happening on Twitter.”

Vodafone India chief commercial officer Vivek Mathur said, “As a brand we are always looking at innovative ways of driving brand engagement and conversations on social media. Cricket (and sports in general) is one of our identified passion points and one with which Vodafone has a huge association. We are very excited to be the pioneers in launching a new social innovation in India centered around Twitter and cricket.”

Through this partnership, Twitter users will receive timely updates about their TV experience and remind them to tune in to the live cricket action and key sporting moments.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=qIpeeieV
Jio says Ookla has admitted to flaws in speed measurement system

This is one ad war that refuses to die. Even after Jio on the one hand and Airtel and Ookla on the other have had their say, the argument goes on.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=bsw-K6AM
Airtel hits back at Reliance Jio, Ookla stands by its findings

Bharti Airtel today accused Reliance Jio of making a deliberate attempt to “malign the brand” and “misguide customers.”

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Angela-Merkel.jpg?itok=MwKgGvgB
Germany threatens to penalise Facebook, Twitter for hate speech and fake news

NEW DELHI: Germany has threatened to impose fines of up to €50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/kerela%20%281%29.jpg?itok=r68zgoTr
Kerala becomes first Indian state to declare access to Internet a human right

With internet access being declared as a human right, the Kerala government feels nobody in a country rapidly heading towards hassle-free governance and a cashless economy should be at pains to acquire internet connectivity.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/adi%20%281%29.jpg?itok=Y7F7Oxip
Idea-Vodafone India merger creates leader with 42% market share

Britain's Vodafone Group's Indian subsidiary and Aditya Birla Group's Idea Cellular, after eight months of discussion, have merged to create a new market leader better able to contest a brutal price war. The merger, expected to be completed in 2018, was necessitated due to the launch of Jio...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Mukesh-Ambani1.jpg?itok=0D3eZ7Vv
Ambani advocates 'Keep in India' agenda for PM

NEW DELHI: Industrialist and Reliance Industries Chairman Mukesh Ambani, has made a strong pitch for “Keep In India” - an addition to the to-do list of the Modi government after Make in India, and Digital India

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/sandeep-nilesh.jpg?itok=TBmen47G
Amazon Prime expands reach, available to Voda subs

NEW DELHI: With the battle for space among telecom service providers reaching a high pitch, Vodafone India has become the first telecom operator to partner with Amazon Prime Video India enabling customers to seamlessly access their large selection of latest and exclusive Bollywood, Hollywood and...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/Dr.-Balbir-Singh-Chauhan%20%281%29.jpg?itok=oTYsQ4kj
Need to examine legalising sports betting, says Law Commission chairman

Gaming 360, All India Gaming Federation’s one-stop portal for gaming related news and activities across India and around the globe, was launched here today to bringing the industry together and providing it with a platform where the stakeholders can make their voices heard.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/us-panel%20%281%29.jpg?itok=gMjvQmGp
UN panel: Time for a 'new deal' if b'band is to reach everyone

The Broadband Commission for Sustainable Development has committed to concrete actions that will spur the roll out of broadband around the world as around five billion people are without mobile broadband access, meaning that the paths to access digital services and applications are currently...

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories