MUMBAI: Tips Music created a landmark of sorts earlier this week when the company’s Facebook community hit the 5 million fan mark, making it one of the largest and most active entertainment brands on Facebook.
Mr. Sahas Malhotra, (VP – Business Head) of Tips Industries said “This is a very important milestone for us and we would like to thank all our fans and supporters. We regard this as a testament to all the consumer oriented engagements that Tips has undertaken in the digital space. The number of fans on the page has been growing in leaps and bounds and this is a clear indication of our ever increasing popularity on Facebook. Our unique social media initiatives with which we have been engaging fans, has garnered a lot of attention.”
In less than a year, the company has seen an increase of 50 percent in its fan base from 2 million in 2013, to the current 5 million. Tips Music is one of the few Indian entertainment companies with rich industry experience of over 25 years to realize the potential of social media and the digital platform with which they have been using to engage and build their fan community. With a single handed focus on the popularity of Facebook, Tips brings to its fans an exciting and interactive way of engaging with films and allowing music buffs the opportunity of extensive information about various artists, labels, and movies.
Today, Tips is at the forefront of the digital music industry in India and this is just the beginning.