Subtle yet creative, Google unveils new logo


MUMBAI: The times they are a-changin’! Google acknowledges these evergreen lines from Bob Dylan’s song as it changes its logo and branding yet again. The last change had come about in September 2013.

As the world bid adieu to the good old days when Google was only accessed from desktops, the company is re-inventing itself yet again. Since Google's launch 17 years back, a lot has changed. Thanks to the aggressive penetrations of internet and smartphones, Google now is as mobile as human beings are. On 1 September 2015, the world’s largest used search engine changed its logo and identity once again, which reflects this reality and shows people when the Google magic is working for them, even on the tiniest screens.

Google has said goodbye to the small blue ‘g’ and replaced it with a capital ‘G,’ which has all four colors - blue, red, green and yellow - in it.

So why did they do so? In an announcement, the company said, “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

Google is known for its subtle changes and the voyage started from 1998 when Larry Page and Sergy Brin used the logo for their Stanford University graduate project.

August 1998: The team heads to Burning Man and creates the first Doodle as an out of office message.

September 1998: Google moves to Google.com and shares its beta release with the world.

May 1999: Still playful, the logo gets a more sophisticated look based on the Catull typeface.

May 2010: The logo brightens up and sports a reduced drop shadow.

September 2013: The logo goes flat with some typographical tweaks.

September 2015: The logo becomes part of a new family that includes the Google dots and 'G' icon.

The new logo doesn’t simply tell consumers that they’re using Google, but also shows them how Google is working for them. For example, new elements like a colourful Google mic helps identify and interact with Google whether a person is talking, tapping or typing.

Complimenting the subtle yet creative development, RK Swamy Hansa Group chairman S K Swamy said, “Google has been refreshing its logo quite often but the current change is a larger and continuing step. I quite like the modern looking upper case - lower case version.”

“Google has succeeded in striking a fine balance of form with function in its new logo. It’s a homegrown typerface and vector based, which makes it scalable across devices in so far as legibility is concerned and sports a contemporary look at the same time. Although it will take some time to get used to the new look, it's nice that Google has retained slight tilt of ‘e’, ” said Leo Burnett's digital creative agency's Indigo Consulting national creative director Navin Kansal.

Latest Reads

Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services
AT&T, Time Warner’s merger cleared by court

20 months after AT&T’s announced its potential deal for Time Warner, the US District Court for the District of Columbia has cleared the merger between the two giant companies. The ruling will now enable AT&T to purchase Time Warner for $85 billion.

iWorld Telecom
Comcast makes sweet $65 bn offer for Fox's entertainment assts

Let the games begin. That’s the clarion call that Comcast CEO Brian Roberts has given by making an offer of $65 billion to acquire the Murdoch-owned Fox entertainment assets. Priced at $35 a share, the Comcast “superior” offer is at a 19 per cent premium over what Disney’s Bob Iger  made last year...

iWorld Pay-Per-View
Global OTT subs to cross 265 mn by '22: Park Associates

MUMBAI: The number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu has driven a steady increase in adoption of smart TVs and streaming media players since 2010,...

iWorld Over The Top Services
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV

MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.  

iWorld Pay-Per-View
NDCP2018 may get Cabinet nod by July-end: Minister

The India government is hopeful that the New Telcom Policy 2018, which has been rechristened as National Digital Communication Policy 2018 incorporating TRAI’s suggestions to make regulations contemporary, will get the Cabinet approval by July end this year.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories