iWorld

Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/01/ipl-5.jpg?itok=R4JjUXEI

MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Hiren-gada-shemaroo.jpg?itok=DteIqB8w
Shemaroo cautiously optimistic on Indian Rlys' entertainment service bid

MUMBAI: Well, it may be one of the 24 media and tech companies that have evinced initial interest in providing wi-fi delivered entertainment on demand content to passengers of Indian Railways, but Shemaroo Entertainment is still evaluating the business proposal. Reason: it involves investment of...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/jettu.jpg?itok=3H8QuMZU
Airtel & TVF create internet’s live reality show

Nomophobia - the fear of being without your mobile phone or being unable to use your phone for some reason. Bringing this phobia to life with a hilarious twist is internet’s first ever live reality show, TVF is presenting -- Airtel connected live. In a world where people have a fear of not being...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Ray_Colwell-William_Gorfein_0.jpg?itok=bIf3JV5A
PeerLogix signs OTT ad pact with DMP & Neustar

MUMBAI: PeerLogix has announced that it had signed a 12-month revenue sharing agreement with an unspecified Data Management Platform (DMP) in the digital advertising industry.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Voot-Yo_Ke_Hua_Bro.jpg?itok=5gALvwlu
Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug

MUMBAI: Voot's “Yo Ke Hua Bro,” the 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, and Shamita Shetty is set to go live on 18 August 2017.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Sameer_Nair-Kumar_Mangalam_Birla.jpg?itok=Z-s0t7yZ
Kumar Mangalam Birla charges into content creation, hires TV vet Sameer Nair

MUMBAI: Aditya Birla Group chairman Kumar Mangalam Birla has appointed former Balaji Telefilms CEO and now consultant Sameer Nair to revive Amitabh Bachchan's 'Black' and 'Dev'-fame Applause Entertainment, dormant for 10 years.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Doug_Lee.jpg?itok=w-5YSGn7
Ownzones' SVoD brings 'Best Westerns Ever' to Amazon, Roku, iOS & Android

MUMBAI: The Western genre rides again thanks to a new SVOD channel being launched by Ownzones Media Network. The OTT EntTech company will bring Best Westerns Ever to Amazon video channels and via the Ownzones app currently on Roku, iOS and Android platforms beginning today, giving fans exclusive...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Untitled-1.jpg?itok=gnPL2ZJr
June: Jio & ACT lead wireless, wired broadband subs growth

BENGALURU:MukeshAmbani’s Reliance Jio juggernaut continued leading growth in wireless broadband internet in the country nine months after its commercial launch on 5 September 2016. Jio has added 51.2 million subscribers in calendar year 2017 (CY-17) until 30 June 2017 (Jun-17) At the same time,...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/GOTTTT800x800.jpg?itok=9dGm2zQQ
Game of Thrones episode leak with Star TV watermark traced to Prime Focus Tech; 4 people arrested

NEW DELHI: “You know nothing, Jon Snow,” Ygritte told her reluctant lover, delivering one of the most iconic lines in the drama series. But  the Maharashtra police do know who leaked  episode four from season seven of  the blockbuster HBO series ‘Game of Thrones’ with the Star India watermark...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/BG%20Srinivas_1.jpg?itok=2v36Pxk3
PCCW Media reports lower half year video numbers, higher OTT numbers

BENGALURU: Hong Kong based telecommunications, media, IT solutions, property development and investment and other businesses group PCCW Limited reported lower numbers for its video operations comprising of NowTV and improved revenue for its ViuTV and its OTT operations for the half year ended 30...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories