iWorld

Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/01/ipl-5.jpg?itok=R4JjUXEI

MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Chu-Chu-Story.jpg?itok=nDbnPlmG
ChuChu TV on YouTube records 10m subs with 154 kids videos

MUMBAI: A YouTube channel seems to be creating wonders with kids rhymes, and it is getting wonderful views and reviews and clicks! ChuChu TV, an Indian YouTube channel for kids, gives a positive spin to original nursery rhymes.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Alok_Joshi-Didar_Singh.jpg?itok=s5gDyJvc
Industry & govt need to jointly tackle risk of info & cyber insecurity

NEW DELHI: The National Critical Information Infrastructure Protection Centre (NCIIPC) safeguarded 300 establishments in India from the recent worldwide cyberattack by the WannaCry ransomware.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ott.jpg?itok=7CK0erzu
How do viewers engage with OTT videos

Akamai Technologies, a cloud delivery platform, has released new research demonstrating how quality of video resolution and playback affects viewers' engagement with and loyalty to over-the-top (OTT) video streaming services. Conveyed through advanced biometric measurement tools including facial...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/SonyLiv.jpg?itok=oMlb-wKy
SonyLiv's content mirroring contemporary trends key differentiator, says Uday Sodhi

MUMBAI: Lives today are a rigmarole of never-ending deadlines, household chores, family commitments and work life pressures. This cyclical orchestra of mounting pressures and waning pleasures leave an indelible impact on modern day relationships. With its focus on compelling storytelling that...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ManojSinha-800x800.jpg?itok=mHcoAhzU
Inter-Ministerial group examining TSPs' system issues

NEW DELHI: Communications minister Manoj Sinha has said that an inter-ministerial group (IMG) has been formed to examine systematic issues impacting viability and repayment capacity in telecom sector. He said the IMG would furnish recommendations for resolution of stressed assets at the earliest...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/alt.jpg?itok=3HGz2se5
Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV

FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vice%20Media-Story.jpg?itok=jKss617w
Vice Media to build largest OTT platform, expand to 80 markets by early '18

MUMBAI: Capital infusion of $450 million in Vice Media, which is a partner of Times of India, will help accelerate its expansion from 30 to 80 markets by early 2018 for the youth-focused media group. Known for its online videos and edgy reporting, Vice operates a popular YouTube channel and also...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Uday%20Reddy.jpg?itok=OdzSEpqC
Dharma's Baahubali & Humpty Sharma etc movies to be on YuppTV

MUMBAI: YuppTV, a leading OTT brand for South-Asian content, has entered into an alliance with Dharma Productions, one of the most successful productions houses in India today. As part of the association, YuppTV users across the globe, excluding India, can now watch various blockbusters by Dharma...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Mike%20Nikzad.jpg?itok=jnCS_SGu
Ooyala hires Syncplicity's Mike Nikzad as COO

MUMBAI: Ooyala, leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, has appointed Mike Nikzad as its chief operating officer (COO). With more than 25 years of business operations and engineering leadership experience, Nikzad will be...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories