iWorld

Social media & e-mail marketing top preferred channels for Indian marketers in 2016

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/05/Untitled-1_0.jpg?itok=sVASj8xf

NEW DELHI: Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a study shows.

 

The study by Octane Research shows that Social Media (66 per cent) topped the list of marketing activities planned for 2016. 

 

Email marketing was not far behind, with a 53 per cent share of Indian marketers. What?s more, according to the study, more than 50 per cent of marketers are planning to increase investment in all these activities.

 

Social media updates are the top choice for achieving maximum customer engagement (46 per cent), followed by email campaigns (28 per cent). SMS marketing was the least preferred (eight per cent).

 

A total of 64 per cent of Indian marketers believe that social media helps in improving brand reputation and increasing awareness. Social media also helps in extending the reach of email content to new markets and accelerating the growth of subscribers.

 

As per the study, around 80 per cent of Indian marketers believe that integrated campaigns (email, social and mobile) can result in a moderate to significant increase in conversion rates.

 

About 85 per cent of the Indian marketers are tracking revenues generated through e-marketing activities. A total 50 per cent of respondents shared that e-marketing activities are contributing to more than 10 per cent share of their revenues.

 

Email marketing proved effective for over half of the respondents, as 53 per cent of marketers found email marketing ?effective? or ?very effective.?

 

Reaching out to target audience (54 per cent votes) and acquiring new email addresses (50 per cent) surfaced as the top challenges faced by Indian marketers in 2015. Increasing the conversion rates was also a challenge faced by 35 per cent of marketers.

 

For the 2016 issue of this annual state of online marketing in India study, India?s leading industry associations ? Internet and Mobile Association of India (IAMAI), Retailers Association of India, Direct Marketing Association of India and Digital Defynd extended their support to Octane Research resulting in an active participation from 450+ Indian marketers from 400+ Brands.

 

Referring to the Annual Industry Report, Octane marketing director and co-founder Punit Modhgil said, ?2015 was the year that digital firmly established in India. With more than 400 million India consumers on the internet now, India CMOs have dialled up their investments in digital marketing. In terms of impact, Indian marketers have recorded Social and Email Marketing to be the top performing online marketing channels.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/net.jpg?itok=iVXsy8xs
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/phonepe.jpg?itok=PFXDvFbf
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mukesh-Ambani-800.jpg?itok=2N8bZVJV
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/am.jpg?itok=qKK25y8g
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/netflix.jpg?itok=I7LNZeIl
Netflix adds 6.96 mn subscribers in Q3

After a disappointing Q2 result, global streaming giant Netflix has again beat all expectations in its Q3 earnings. Netflix has not only added 6.96 million subscribers in this quarter but it has reported $4 billion streaming revenue for the quarter which is up 36 per cent year over year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/AMBANI.jpg?itok=zNibmglX
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Taranjeet%20Singh.jpg?itok=dnumI-hj
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/netflix.jpg?itok=bVIQH9bf
Netflix Q3 app revenue up 90% y-o-y

Netflix's financials show it had a strong Q3 on mobile. The app dramatically observed an upswing by generating gross $243.7 million which represented a 90 per cent year-on-year increase as compared to Q3 2017. The popular streaming app has surpassed an estimated $1.4 billion in total gross revenue...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/avia.jpg?itok=D8QtSi-I
AVIA announces new members

The Asia Video Industry Association (AVIA) today announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories