iWorld

Social media & e-mail marketing top preferred channels for Indian marketers in 2016

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/05/Untitled-1_0.jpg?itok=iLYpt6Md

NEW DELHI: Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a study shows.

 

The study by Octane Research shows that Social Media (66 per cent) topped the list of marketing activities planned for 2016. 

 

Email marketing was not far behind, with a 53 per cent share of Indian marketers. What’s more, according to the study, more than 50 per cent of marketers are planning to increase investment in all these activities.

 

Social media updates are the top choice for achieving maximum customer engagement (46 per cent), followed by email campaigns (28 per cent). SMS marketing was the least preferred (eight per cent).

 

A total of 64 per cent of Indian marketers believe that social media helps in improving brand reputation and increasing awareness. Social media also helps in extending the reach of email content to new markets and accelerating the growth of subscribers.

 

As per the study, around 80 per cent of Indian marketers believe that integrated campaigns (email, social and mobile) can result in a moderate to significant increase in conversion rates.

 

About 85 per cent of the Indian marketers are tracking revenues generated through e-marketing activities. A total 50 per cent of respondents shared that e-marketing activities are contributing to more than 10 per cent share of their revenues.

 

Email marketing proved effective for over half of the respondents, as 53 per cent of marketers found email marketing “effective” or “very effective.”

 

Reaching out to target audience (54 per cent votes) and acquiring new email addresses (50 per cent) surfaced as the top challenges faced by Indian marketers in 2015. Increasing the conversion rates was also a challenge faced by 35 per cent of marketers.

 

For the 2016 issue of this annual state of online marketing in India study, India’s leading industry associations – Internet and Mobile Association of India (IAMAI), Retailers Association of India, Direct Marketing Association of India and Digital Defynd extended their support to Octane Research resulting in an active participation from 450+ Indian marketers from 400+ Brands.

 

Referring to the Annual Industry Report, Octane marketing director and co-founder Punit Modhgil said, “2015 was the year that digital firmly established in India. With more than 400 million India consumers on the internet now, India CMOs have dialled up their investments in digital marketing. In terms of impact, Indian marketers have recorded Social and Email Marketing to be the top performing online marketing channels.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ott.jpg?itok=7CK0erzu
How do viewers engage with OTT videos

Akamai Technologies, a cloud delivery platform, has released new research demonstrating how quality of video resolution and playback affects viewers' engagement with and loyalty to over-the-top (OTT) video streaming services. Conveyed through advanced biometric measurement tools including facial...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/SonyLiv.jpg?itok=oMlb-wKy
SonyLiv's content mirroring contemporary trends key differentiator, says Uday Sodhi

MUMBAI: Lives today are a rigmarole of never-ending deadlines, household chores, family commitments and work life pressures. This cyclical orchestra of mounting pressures and waning pleasures leave an indelible impact on modern day relationships. With its focus on compelling storytelling that...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ManojSinha-800x800.jpg?itok=mHcoAhzU
Inter-Ministerial group examining TSPs' system issues

NEW DELHI: Communications minister Manoj Sinha has said that an inter-ministerial group (IMG) has been formed to examine systematic issues impacting viability and repayment capacity in telecom sector. He said the IMG would furnish recommendations for resolution of stressed assets at the earliest...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/alt.jpg?itok=3HGz2se5
Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV

FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vice%20Media-Story.jpg?itok=jKss617w
Vice Media to build largest OTT platform, expand to 80 markets by early '18

MUMBAI: Capital infusion of $450 million in Vice Media, which is a partner of Times of India, will help accelerate its expansion from 30 to 80 markets by early 2018 for the youth-focused media group. Known for its online videos and edgy reporting, Vice operates a popular YouTube channel and also...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Uday%20Reddy.jpg?itok=OdzSEpqC
Dharma's Baahubali & Humpty Sharma etc movies to be on YuppTV

MUMBAI: YuppTV, a leading OTT brand for South-Asian content, has entered into an alliance with Dharma Productions, one of the most successful productions houses in India today. As part of the association, YuppTV users across the globe, excluding India, can now watch various blockbusters by Dharma...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Mike%20Nikzad.jpg?itok=jnCS_SGu
Ooyala hires Syncplicity's Mike Nikzad as COO

MUMBAI: Ooyala, leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, has appointed Mike Nikzad as its chief operating officer (COO). With more than 25 years of business operations and engineering leadership experience, Nikzad will be...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Anil%20and%20Mukesh%20ambani.jpg?itok=k-ROZzCu
CCI reviewing Jio-RCom pact for sharing 800 MHz spectrum

MUMBAI: Mukesh Ambani's Reliance Jio Infocomm has sought approval from the Competion Commission (CCI) for the proposed spectrum sharing deal with Anil Ambani's Reliance Communications. The CCI website states that the deal is under review. Jio is waiting for an approval from the CCI for pacts...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Nachiket%20Pantvaidya-800x800.jpg?itok=PxK5bP0G
ALTBalaji integrates JioMoney as a payments platform

MUMBAI: ALTBalaji, a digital platform for original content subscription service, has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions Limited. The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers. With over 250 hours of original...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories