iWorld

Sanjeev Kapoor cooks up a storm on You Tube

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/04/09/merge.jpg?itok=ThnwJksP

MUMBAI: Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest individual channel. Sanjeev Kapoor has been always up the curve on technology and yet again has proved that in spite of coming from a niche space like food he can rule the digital medium. Sanjeev Kapoor has partnered with ZengaTV and One Digital Entertainment to manage his digital properties.

One Digital Entertainment Pvt. Ltd., the largest MCN (multi-channel network) for YouTube in India is managing content strategy, audience development and planning for Sanjeev Kapoor’s YouTube Channel.

On this occasion of success and his birthday on the 10th April, Zenga Media Pvt. Ltd which owns his YouTube rights, has decided to release Official YouTube Video Mobile App of Sanjeev Kapoor. This app offers opportunity to his fans to stay in touch with him through live interactions apart from new recipe videos, images of Sanjeev Kapoor, fans will be able to use this app to stay socially connected with Sanjeev through Facebook, Twitter and Fun2shoot.

Commenting on the App, Mr. Sanjeev Kapoor said, “I have received an overwhelming response from my fans on my You Tube India channel. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga team in customizing and extending the YouTube channel and social media in to an app and really appreciate this collaboration and giving my fans another way to follow my cooking and stay connected to me. This inspiring app gives everyone the chance to learn and practice a whole range of skills as well as providing hours of cooking that can be enjoyed by the whole family.”

Commenting on the partnership and launch of new app, Mr. Abhishek Joshi, CEO-Zenga Media Pvt. Ltd, said "We have different strategy and attitude on different platforms customizing it to what works best on the given platform to celebrities. We attribute the growth of numbers to the content created for the platform. We kept innovating on the properties and changed strategy from time to time to keep the users engaged and interested.”

He further adds Sanjeev Kapoor app gives users a behind-the-scenes glimpse into his lifestyle. Zenga’s comprehensive mobile platform and unique app development solutions, provides a new channel for fans to directly engage with Sanjeev Kapoor, while building brand loyalty and increasing his digital audience. Zenga has exclusively partnered with OneDigtal for all the Youtube distribution through their MCN network, as they are the experts in this space.

Commenting on the partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “We have been in the original content creation space for more than a year now and managing over 70+ artists and Sanjeev Kapoor is one of our favorite. We create innovative content and concepts for today’s digital audience. It’s great to work with Sanjeev Kapoor as he understands the power of Digital Platforms and is open to experiment with it.”

He further adds Digital medium has grown to be the epicenter of marketing and communication across all brands and celebrities. Since our launch a year back, One Digital has been connecting fans to their favorite icons/ celebrities in an effective and exciting manner. We are humbled on our association with Sanjeev Kapoor and we look forward to a committed and an exciting endeavor with him. Our expertise in Digital Space will ensure that we continue exploring path breaking initiatives and add value to our clients.

The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/tivo%20%281%29.jpg?itok=TWUFHhBq
Sky picks TiVo to search entertainment across linear TV & VoD using voice

TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to deliver voice search for Sky’s next-generation box, Sky Q. TiVo is providing Sky Q with a natural language, voice-based...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Raghu_Rai_1.jpg?itok=HRNB7-KI
Photographs with social media become powerful tools for Information: Naidu

Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=qIpeeieV
Jio says Ookla has admitted to flaws in speed measurement system

This is one ad war that refuses to die. Even after Jio on the one hand and Airtel and Ookla on the other have had their say, the argument goes on.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=bsw-K6AM
Airtel hits back at Reliance Jio, Ookla stands by its findings

Bharti Airtel today accused Reliance Jio of making a deliberate attempt to “malign the brand” and “misguide customers.”

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Angela-Merkel.jpg?itok=MwKgGvgB
Germany threatens to penalise Facebook, Twitter for hate speech and fake news

NEW DELHI: Germany has threatened to impose fines of up to €50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/kerela%20%281%29.jpg?itok=r68zgoTr
Kerala becomes first Indian state to declare access to Internet a human right

With internet access being declared as a human right, the Kerala government feels nobody in a country rapidly heading towards hassle-free governance and a cashless economy should be at pains to acquire internet connectivity.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/adi%20%281%29.jpg?itok=Y7F7Oxip
Idea-Vodafone India merger creates leader with 42% market share

Britain's Vodafone Group's Indian subsidiary and Aditya Birla Group's Idea Cellular, after eight months of discussion, have merged to create a new market leader better able to contest a brutal price war. The merger, expected to be completed in 2018, was necessitated due to the launch of Jio...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/Mukesh-Ambani1.jpg?itok=0D3eZ7Vv
Ambani advocates 'Keep in India' agenda for PM

NEW DELHI: Industrialist and Reliance Industries Chairman Mukesh Ambani, has made a strong pitch for “Keep In India” - an addition to the to-do list of the Modi government after Make in India, and Digital India

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/sandeep-nilesh.jpg?itok=TBmen47G
Amazon Prime expands reach, available to Voda subs

NEW DELHI: With the battle for space among telecom service providers reaching a high pitch, Vodafone India has become the first telecom operator to partner with Amazon Prime Video India enabling customers to seamlessly access their large selection of latest and exclusive Bollywood, Hollywood and...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories