iWorld

Sanjeev Kapoor cooks up a storm on You Tube

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/04/09/merge.jpg?itok=ThnwJksP

MUMBAI: Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest individual channel. Sanjeev Kapoor has been always up the curve on technology and yet again has proved that in spite of coming from a niche space like food he can rule the digital medium. Sanjeev Kapoor has partnered with ZengaTV and One Digital Entertainment to manage his digital properties.

One Digital Entertainment Pvt. Ltd., the largest MCN (multi-channel network) for YouTube in India is managing content strategy, audience development and planning for Sanjeev Kapoor’s YouTube Channel.

On this occasion of success and his birthday on the 10th April, Zenga Media Pvt. Ltd which owns his YouTube rights, has decided to release Official YouTube Video Mobile App of Sanjeev Kapoor. This app offers opportunity to his fans to stay in touch with him through live interactions apart from new recipe videos, images of Sanjeev Kapoor, fans will be able to use this app to stay socially connected with Sanjeev through Facebook, Twitter and Fun2shoot.

Commenting on the App, Mr. Sanjeev Kapoor said, “I have received an overwhelming response from my fans on my You Tube India channel. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga team in customizing and extending the YouTube channel and social media in to an app and really appreciate this collaboration and giving my fans another way to follow my cooking and stay connected to me. This inspiring app gives everyone the chance to learn and practice a whole range of skills as well as providing hours of cooking that can be enjoyed by the whole family.”

Commenting on the partnership and launch of new app, Mr. Abhishek Joshi, CEO-Zenga Media Pvt. Ltd, said "We have different strategy and attitude on different platforms customizing it to what works best on the given platform to celebrities. We attribute the growth of numbers to the content created for the platform. We kept innovating on the properties and changed strategy from time to time to keep the users engaged and interested.”

He further adds Sanjeev Kapoor app gives users a behind-the-scenes glimpse into his lifestyle. Zenga’s comprehensive mobile platform and unique app development solutions, provides a new channel for fans to directly engage with Sanjeev Kapoor, while building brand loyalty and increasing his digital audience. Zenga has exclusively partnered with OneDigtal for all the Youtube distribution through their MCN network, as they are the experts in this space.

Commenting on the partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “We have been in the original content creation space for more than a year now and managing over 70+ artists and Sanjeev Kapoor is one of our favorite. We create innovative content and concepts for today’s digital audience. It’s great to work with Sanjeev Kapoor as he understands the power of Digital Platforms and is open to experiment with it.”

He further adds Digital medium has grown to be the epicenter of marketing and communication across all brands and celebrities. Since our launch a year back, One Digital has been connecting fans to their favorite icons/ celebrities in an effective and exciting manner. We are humbled on our association with Sanjeev Kapoor and we look forward to a committed and an exciting endeavor with him. Our expertise in Digital Space will ensure that we continue exploring path breaking initiatives and add value to our clients.

The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/tech_0.jpg?itok=JSJeqDUM
News18.com announces Jury members for its annual Auto and Tech awards

News18.com announced its annual marquee property – the Tech and Auto Awards, first in this category combined awards for Technology and Automotive sector. The unique awards show aims to recognise and honour innovative products from the tech and auto sectors that have set the standards in their...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Coinome.jpg?itok=MkZ-lN_U
Coinome launches as a crypto currency exchange in India

With the vision of mainstreaming crypto-currencies, the ‘Coinome’ platform has been launched in India. Headquartered in Mumbai, Coinome is from Hatio Innovations Pvt. Ltd, a wholly owned subsidiary of BillDesk.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Hathway800.jpg?itok=7YS1f8qS
Broadband: Jio leads wireless; Hathway enters top-five list

BENGALURU: Mukesh Ambani’s Reliance Jio Infocomm Limited (Jio) continued expanding its subscriber base one year after launch as per Telecom Regulatory Authority of India (TRAI) data for September 2017 (Sep-17, as on 30 September 2017, month under review). The wireless broadband internet subscriber...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/up_TV.jpg?itok=dH7_NNu4
Regional OTT content more than just catch-up TV

MUMBAI: The rise of digital content platforms has forever changed television viewing in India. The revolution in the over-the-top content (OTT) and video-on-demand (VOD) industry in the country is reminiscent of the growth of satellite television during the 1990s. Due to the rollout of 4G services...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/did_0.jpg?itok=Zb4o_rR9
DID Li’l Masters auditions kick-off on OZEE

Even as Dance India Dance Season 6 sets new benchmarks in the world of dance with spectacular performances presented by India’s youth, the stage is already being set for the even younger guns of the country to take their dance dreams to unparalleled heights. In keeping with Zee TV’s new brand...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/runaways_0.jpg?itok=uu936_l4
Marvel’s Runaways to telecast same day as US on Hooq

Hooq announced a new exclusive Marvel offering- the first three episodes of Marvel’s Runaways will debut on 21 Nov with brand new episodes coming every week to Hooq, same day as the US telecast.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/brad_0.jpg?itok=q3rlcVNC
Amazon Prime Video to stream new AMC series in 28 countries

Amazon announced an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories including India,Australia, Germany, Italy, and Japan as well as second run rights in many other countries.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Reed_Hastings1.jpg?itok=kxoeEV5-
Netflix expects rapid content growth from India

When Netflix CEO and president Reed Hastings comes calling—and it was his second visit to India this year—you know it means serious business. On a content partnership and library programming hunt, the video-streaming service’s team met up with several Indian media houses, including Shah Rukh Khan-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/aplaya_1.jpg?itok=O6aPtF-i
Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs

Apalya Technologies, a video delivery company, has announced the appointment of Deepa Gupta Kulshrestha as vice president and head of sales and Bharat Prem as vice president of global sales.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories