Rathore urges govt. officials to aggressively use social media


NEW DELHI: Taking a cue from Prime Minister Modi?s effective use of social media, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore?s message to his officials is use social media aggressively for disseminating information on government.

"We need to open up. Typically, governments have been with iron curtains all around. But today time is changing, so we first need to change our mindset," A PTI report quoted Rathore as saying today.

The junior MIB minister was inaugurating a workshop for government officials in Press Information Bureau (PIB) on how to use Facebook more effectively for communication.

PIB is the public relations division of the government and its official under a director-general are entrusted with disseminating information on government initiatives. 

Addressing PIB officials, the PTI report states, Rathore advised that the process of how information is shared from decision makers to disseminators needs to get faster and social media can play a key role as it not only shapes debates on TV but also public opinion.

According to the minister, "You cannot hide information in today's world. You have to share that information. The idea is to send the right kind of content that people can engage with." 

Pointing out that often incorrect information regarding ministries and government departments goes on social media,  Rathore advised that on such occasions the correct facts should be provided.

"That is the time you could get to the social media and correct that information. People are hungry for information," Rathore is said to have opined as per the PTI report.

The minister compared old and present times regarding communications. He said had it been older times pigeons would have to used for communicating and the head of PIB would have had maximum number of pigeons, hinting at the amount of communication that a government undertakes as part of its outreach programme.

A lot of people dismiss social media, saying the debate going on there is "junk", he said but emphasised that this very debate shapes what is reported on television and in the print media.

"It is shaping your mind when you sit on the dining table during dinner time and do your discussions," he is quoted as having said.

The minister pointed out that 85 per cent of federal ministers were on Facebook and 80 per cent ministries already have verified FB accounts.

Referring to PM Modi?s love for technology and effective use of social media, Rathore says the ?coach has shown the way and it is now for the athelets to act.?

Interestingly when Rathore was questioned on Twitter for this government support to a private enterprise (Facebook) as being strange, the minister tweeted back saying: ?Yes, but all communication tools, public/ private need to be utilised for empowering & enhancing outreach.?

Facebook executives were present on the occasion.

Latest Reads

ZEE5 introduces special subscription packs for kannada audience

Following through on its vision of becoming the largest multi-language entertainment OTT platform, ZEE5 announced its special subscription packs for the Kannada speaking audience.

iWorld Over The Top Services
TV Se Pehle Manmarziyaan & Happy Phirr Bhag Jayegi get digital premiere on Eros Now

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now

iWorld Over The Top Services
ZEE5 launches 8 new Tamil originals

ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies.

iWorld Over The Top Services
5G to challenge 4G services: Jio President

With time, third generation services (3G) were replaced by fourth generation services (4G) and Reliance Jio played a vital role in the transforming phase.

iWorld Telecom
Myntra CEO Ananth Narayanan quits

Myntra’s chief executive officer (CEO) Ananth Narayanan has resigned and Flipkart executive Amar Nagaram will head Myntra, according to a report by Livemint.

iWorld e-commerce
Crime, Camera, Action like never before...

Dhanbad Blues – hoichoi's latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta

iWorld Over The Top Services
ZEE5 announces partnership with Zeasn

Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn.

iWorld Over The Top Services
Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, FLESH...

iWorld Over The Top Services
OnePlus 6T customer from New Delhi becomes the first-ever ‘OnePlus Lucky Star’

Amazon.in, in association with OnePlus, the leading premium smartphone maker announced its unique ‘OnePlus Lucky Star’ campaign last week to celebrate the fourth anniversary of their partnership.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories