Q3-2016: Lycos festival quarter revenue up 21%, PAT up 27%


BENGALURU: Internet brand Lycos Internet Limited (Lycos) reported a 20.6 YoY jump in Total Income from Operations (TIO) and a 26.6 YoY increase in its profit after tax (PAT) for the quarter ended 31 December, 2015 (Q3-2016, current quarter). Lycos reported TIO in Q3-2016 at Rs 718.27 crore as compared to Rs 595.67 crore in the corresponding prior year quarter. The current quarter’s TIO was 27.1 per cent more than the Rs 565.08 crore in the immediate trailing quarter Q2-2016.

Note: 100,00,000 = 100 lakh = 10 million = 1 crore

Lycos reported 26.6 per cent higher YoY PAT in the current quarter at Rs 125.17 crore (17.4 per cent margin) as compared to Rs 98.87 crore and was 19 per cent higher quarter on quarter (QoQ) as compared to Rs 105.16 crore (18.6 per cent margin).

“The team has delivered great results in bringing home the numbers. Video and Programmatic advertising have dominated sales yet another quarter,” said Lycos chairman and CEO Suresh Reddy.  

Let us look at the other numbers reported by Lycos:

EBIDTA including other income in the current quarter was 22.3 per cent higher YoY at Rs 199.94 crore (27.8 per cent margin) as compared to Rs 163.42 crore (27.4 per cent margin) and was 9.4 per cent more QoQ as compared to Rs 182.72 crore (32.3 per cent margin).

Total Expenditure in Q3-2016 increased 22.2 per cent YoY to Rs 538.44 crore (75 per cent of TIO) as compared to Rs 440.69 crore (74 per cent of TIO) and was 33.4 per cent higher QoQ than the Rs 403.57 crore (71.4 per cent of TIO).

Employee Benefits Expense in the current quarter increased 15 per cent at Rs 33.20 crore (4.6 per cent of TIO) as compared to Rs 28.88 crore (4.8 per cent of TIO) in Q3-2015 and was 29.5 per cent more than the Rs 25.64 crore (4.5 per cent of TIO) in the immediate trailing quarter.

Finance costs in Q3-2016 reduced by 28.4 per cent YoY to Rs 3.88 crore (0.5 per cent of TIO) as compared to Rs 5.42 crore (0.9 per cent of TIO) and reduced 5.1 per cent QoQ as compared to Rs 4.09 crore (0.7 per cent of TIO).

Company’s take on business highlights for Q3-2016:

Revenue from Digital Marketing Segment for Q3-2016 was Rs 609.35 crore, an increase of 32.94 per cent QoQ and an increase of 23.58 per cent YoY. PBT from Digital Marketing Segment for Q3-2016 was Rs 179.31 crore, an increase of 10.46 per cent Q-Q and an increase of 25.86 per cent YoY. Revenue from Software Development Segment for Q3 FY2015-16 was Rs 108.92 crore, an increase of 2.08 per cent QoQ and an increase of 6.18 per cent YoY.

Lycos Advertising 

Media Buying (Publishers): The company says that its participation in Adtech New York brought forth new businesses from existing publisher groups in expanding its business in more territories. Programmatic buying became an important part of Lycos’s media supply  

Video Advertising

A new video product: Vid-In was launched. Vid-In is an O&O placement, above the fold with good viewability and customization. It’s one of the premium video products in the market.

Lycos also developed its mobile activity with the launch of mobile app supply. 


Business Intelligence: Lycos says that it is able to now optimise yield based on ad types and formats of the video players for its advertisers.

Auto-tools development: The company says that it proceeded with the development of auto tools in the current qaurter, enabling advanced alert capabilities for best pricing on media. The tools also enable bid optimisation, which automatically finds the optimal bid in different demand side platforms. This solution has already been launched at one of Lycos’s larger client installs of Compass.


Compass: Lycos says that it released the header bidding solution to both manage a publisher’s auctions and participate in it as pre-bid partner. 

Lycos Media

The team is working on a major relaunch of the site and services across the network.

Lycos Life

The new edition of the Band and the Ring help users quickly and easily manage their online life.

The most noticeable change users will experience is a new, customisable dashboard allowing people to see most of the features on a single screen. 

Lycos claims that significant progress in the development of the marketing messaging for the brand ‘Life’ and the products. Initial testing started through Facebook and other stake holders through email.

Apollo Lycos NetCommerce (APLY)

A new company website was launched www.aplyindia.com

A new product website was launched www.aplymart.com

Demo of the platform for online stores is now open to all visitors.

The company says that the first client is on board for cross-border commerce from the leather apparels/accessories segment. 

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