Q2-16: Facebook ad revenue up 63percent, income triples


BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 63percent year-on year (Y-o-y) for the second quarter ended 30 June 2016 (Q2-16, current quarter) at $6,239 million as compared to $3,827 million in Q2-15. Advertisement revenue growth in percentage terms was led by the US and Canada (68.5percent growth) and the A-Pac (66.8percent growth) regions. Ad revenue share by geography in Q2-16 was: US and Canada –49.3 percent; Europe - 24.8percent; A-Pac - 16.2 percent, and the rest of the world (ROW) – 9.7percent.

Facebook reported 59.2 percent growth in total revenue at $6,436 million as compared to $4,042 million in the corresponding quarter of the previous year.The social media giant’s net income in Q2-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

Growth in revenue in percentage terms was also led by growth from the US and Canada (63.3percenty-o-y growth) and the A-Pac (64.5percenty-o-y growth) geographical regions. A major share of Facebook’s revenue (49.9 percent) came from the US and Canada region, while the A-Pac regioncontributed 15.9percentto revenue in Q2-16. Europe’s contribution to Facebook revenue was 24.6percent and ROW contributed 9.5percent during the same period.

"Our community and business had another good quarter," said Facebook founder and CEOMark Zuckerberg. "We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services."

Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.


It is evident from Fig 2 below that the share of revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though in Q2-16, revenue share from the ROW has shown a slight resurgence.

Facebook’s daily average users (DAU) increased 16.5 percenty-o-yin the current quarter to 1,128 million as compared to 968 million in Q2-15. For the current quarter,A-Pac (21.4percenty-o-ygrowth) and the ROW (21.6percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q2-16 DAU from US and Canada grew by 6.7percenty-o-y, while Europe DAU grew 10.5 percenty-o-y. Please refer to Fig 3 below.

The proportion of people logging on to Facebook on their mobiles has grown to 91.6percent in the current quarter as compared to 87.2percent in Q2-15 and 90.7percent in the immediate trailing quarter (Q1-16).

The curve B in Fig 3 below signifies the ratio of DAUs’ to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs’ to DAUs’. Mobile DAU’s in Q2-16 have increased 22.4percenty-o-y to 1,033 million as compared to 844 million in Q2-15.



Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $3.82 as compared to $2.76in Q2-15 and $3.32 in Q1-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $14.34 in the current quarter. Corresponding numbers for other regions for Q2-16 were Europe $4.72; A-Pac $1.77; ROW $1.13.

Latest Reads

SonyLIV adds 7 new channels from SPI

SonyLIV will be adding seven channels from SPI’s bouquet by the end of February. The distribution deal will include international movie channel Filmbox Art House, 24-hour martial arts channel Fightbox, and sports and lifestyle channel Fast&Funbox.

iWorld Over The Top Services
Rahat Fateh Ali Khan's latest 'Yeh Zindagi' available exclusively on Idea Music

Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

iWorld Telecom
YouTube’s premium ad-free service Red to hit 100 new countries

YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

iWorld Over The Top Services
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal

Since its launch in April, ALTBalaji has more than 15 million mobile downloads. The ad free, subscription-based platform is available in over 90 countries and offers original content in various Indian regional languages, making it India’s largest repository for original and exclusive digital...

iWorld Over The Top Services
RevStart launches #SheStarts@RevStart, highlighting its commitment to women entrepreneurship

To help aspiring women entrepreneurs navigate the world of start-ups, RevStart, a leading co-working and incubation centre, has launched #SheStarts@RevStart, a series of mentorship events where entrepreneurs have the opportunity of one-on-one sessions with leading women evangelists. The first...

iWorld Over The Top Services
Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
ONE Broadband partners Nokia to power end-to-end network

ONE Broadband, a Hinduja Group company for Telecom Data Services for the home and enterprise segments, has partnered Nokia to address the growing customer demand for high-speed services and capacity by deploying its gigabit passive optical networking (GPON) technology. With this partnership, ONE...

iWorld Broadband
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo,...

iWorld Over The Top Services
SPI International (FILMBOX) launches 7 thematic channels and VOD Content - Exclusively on SonyLIV Web and App in India

Global media group SPI International (FILMBOX) and Sony Pictures Networks India (SPN) have signed a distribution agreement to launch seven thematic channels from SPI’s worldwide TV portfolio exclusively on SonyLIV. SonyLIV streams are accessible online, on mobile devices (Android and iOS), web and...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories