iWorld

MTV allows youth to connect with #RockTheVote on Twitter

MUMBAI: With the entire nation under the election fever, MTV has announced a strategic use of the Twitter platform as part of the Hero MTV Rock The Vote initiative to enhance the interactivity and reach of the campaign across youth. A first-of-its kind interactive experience to tap the digital universe, the leading youth brand MTV has launched "Follow the Hashtag" which will allow users of all kinds of devices to listen and engage with the #RockTheVote conversation on Twitter.



This will be the first time this kind of call-to-action innovation will be visible to the audiences globally. Through this feature, the mobile user does not need to be online while listening in to the conversations on #RockTheVote on Twitter. The user can dial 011-30494949 and follow the discussions on #RockTheVote, even while offline. Key tweets and interactions from @MTVIndia on #RockTheVote will be delivered on their phone via an SMS enabled by ZipDial, another strategic technology partner. This underscores MTV’s commitment to encourage every youngster to participate in the campaign and vote in the upcoming elections; and does not limit to their access to internet or expensive phones.



Speaking about the exciting innovation, Sumeli Chatterjee, Head - Marketing & Insights, MTV India said, “MTV Rock the Vote initiative is an interactive campaign that is designed to fuel conversations around elections. And Twitter is one of the leading real-time, interactive information networks in the world. The ‘Follow the Hashtag’ feature will ensure we reach out beyond just the smart phone users…thus allowing the large user base of regular (feature) phones to interact with the Rock The Vote campaign. Starting with crowd-sourced videos from colleges, web series on Funny FAQs on voting, selfies of youth ‘inked’ during election, live tweeting the college concerts, interactive television programming, comic strips and satires...the tongue in cheek messaging of Hero MTV Rock The Vote is naturally integrated with Twitter conversations. This feature phone service will ensure the conversation reaches far and wide across the online and offline youth universe, and hopefully mobilize the eligible new voters to step out and vote.”



Commenting on this innovation, Rishi Jaitly, India Market Director, Twitter said, "Twitter is the world's leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought our users closer to the issues and moments that matter to them, while also enabling them to express their views and participate in real-time. We applaud MTV India for innovating on our platform on the occasion of Rock The Vote and for using Twitter's unique mobile service to engage its viewers."



MTV has launched ‘Hero MTV Rock The Vote’ as a non partisan initiative to drive awareness and education of the young generation to vote in upcoming general elections. The campaign objective is to drive conversations around voting and is built on the philosophy that ‘you cannot complain, if you do not vote’. Therefore, it has a huge skew towards the social media and mobile interactions. MTV is also planning to launch hashtag wars on youth issues / voting along with live debates with political spokespersons & election experts leveraging the Twitter platform. Giving this social campaign a humorous skew, the channel has also launched a series of witty videos to capture people’s funny reactions on voting. The web series, ‘Voting FAQs’, captures funny reactions of people to some fun questions asked around the elections. The questions are bold, tricky and most of the times, confusing, thus testing the opponents’ general knowledge while giving you a dose of laughter.



Discuss with MTV about power to vote using #RockTheVote on Twitter or dial 011-30494949 from your mobile to listen in. This election step out and vote!

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/JIO1.jpg?itok=bTCBZMbo
Jio battles incumbents as Airtel launches Rs 1495 free data plan

MUMBAI: The fisticuffs continue in the 4G telecom marketplace. Even as Reliance Jio has been waging a war of press releases, highlighting how many of its subscribers’ calls are being refused by Idea, Airtel and Vodafone, the Sunil Mittal-led telco today too issued a press release through which it...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_29.jpg?itok=SoaQeInG
'Don't WhatsApp users' data to FB'

WhatsApp’s revised privacy policy has been rejected by the Delhi High Court on Friday. With a few safeguards, the online messaging platform’s modified policy was originally scheduled to come into effect on 25 September and proposed to share information of users with the parent company Facebook and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_26.jpg?itok=KHeG1D42

Jyoti Deshpande

Eros International raises $30 million for Eros Now

Indian Bollywood major Eros International is getting hotter on OTT. It announced this morning that two of its existing top 10 institutional shareholders have increased their holdings in the company through a private placement and are pumping in approximately $30 million. The proceeds of the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_0.jpg?itok=xP2Hb0-Y
Hotstar targets billion minutes watch time daily

The new mantra at the Twenty First Century Fox owned Star India subsidiary Novi Digital’s Hotstar is the figure of a billion. Yes, a billion. Not a billion subscribers, but a billion minutes.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_36.jpg?itok=vcSV8JsZ
BSNL offers cheaper data, free calls; Rs 1250 crore subsidy approved

State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and managing director Anupam Shrivastava said that the was closely observing Jio's performance and the market.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_32.jpg?itok=O_rOy0Nw
IoT connectivity: Huawei, Schindler tie up

Huawei has signed a Global Frame Agreement on Internet of Elevators & Escalators (IoEE) with global elevator manufacturer Schindler Group to cooperate in the future on the development of smart Internet-of-Things (IoT) components for a seamless connectivity of elevators and escalators.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_31.jpg?itok=ZfZrybdd
ColorCraft bags AIESEC India digital mandate

The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_25.jpg?itok=vit_Vei6
Digital India: Vodafone receives largest-ever FDI

Vodafone India has made the largest-ever equity infusion of Rs 47,700 crore in the country.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-2_1.jpg?itok=knBtco_4
Jio sees top-level resignations; CMO Shrivastava quits

Reliance Jio is seeing resignations of several high-profile executives in its top management.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories